Intelemark has built its business model and reputation by doing appointment setting for sales organizations that understand this to be an effective form of lead generation. Those companies that engage Intelemark for this see us not as a telemarketing company, but as an outsourced component of their inside sales organization, and in some cases, as their inside sales team. Working closely with the client to understand the characteristics of what an ideal appointment is, Intelemark will then design a campaign, including scripting, matching of staffing and identification of the best data (call list) possible, to optimize success for the client.

More and more, companies are coming to the realization that their sales executives must spend as much time as possible in front of highly qualified leads in order to increase sales. And this is what the high caliber sales executive wants to spend their time doing: selling. Sales lead generation must come from a different source. Choosing the sales lead generation alternative that best fits each company’s goals starts with defining the role of the sales executive. A company must then decide what sales lead generation means to them. Is it a group of names they buy from a database company? Is it a warm lead from a calling campaign? Or is it a face-to-face meeting with a qualified prospect? While it is our recommendation that the most productive option can be setting a timed appointment for a sales executive, Intelemark can accommodate the other lead generation activities if better suited to a company’s requirements or sales environment.  

Countless Intelemark clients have found that an inside sales team experiences a divided focus in attempting to meet the day-to-day demands of a functioning sales organization. Inexperience or inefficiencies in their approach undermine their ability to effectively generate the sales leads volume desired. Factor in the overhead costs of having individuals on staff that simply can’t produce the needed results, and deploying an in-house sales lead team can prove to be a flawed proposition. When a company hires an outsourced telemarketing partner like Intelemark to manage its appointment setting, they are assured of a one hundred percent focus. There are no other distractions, other priorities, sick days or “fire drills” that prevent our agents from fulfilling their objectives.  

Within the fast-changing corporate landscape, resources and responsibilities shift constantly. Intelemark’s customized vetting and database cleanup programs ensure the accuracy of the information in prospect and client databases. Specific programs can capture new information, confirm existing data and reinforce on-going relationships.

Intelemark helps capitalize upon our client’s array of outreach activities with services that contact prospects before and after an event. These services include driving attendance to seminars or webinars, tradeshow and/or direct response follow-up, as well as customer satisfaction surveys. Prospects gathered from tradeshows, seminar attendees, business reply card respondents, in-bound calls, and other marketing promotions represent invaluable sales opportunities, and Intelemark's well-timed support provides a key component in cultivating those leads.