Intelemark specializes in helping business-to-business sales organizations with their number one challenge: sales lead generation through B2B Appointment Setting.
Intelemark is a professional telemarketing firm that has a proven track record of success for companies of varying sizes, industries and objectives. We are a company’s outsourced telemarketing partner that can be relied upon for results in B2B Appointment Setting.
Clients look to Intelemark for efficient business to business appointment setting campaigns that connect sales staffs to qualified prospects. Intelemark is staffed by mature, professional agents whose sole focus is exceeding the expectations of our clients. With an unrivaled commitment to customer service and to fostering long-term relationships, Intelemark provides our clients a competitive edge in B2B appointment setting. |
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Intelemark is a professional that offers:
Years of collective management experience
Professional/mature agents who have chosen B2B appointment setting as a career
Proprietary call-management software developed specifically for complex B2B sales lead generation
Clear, concise reporting to allow clients real time visibility of their campaign
A quality assurance component incorporated with the sales lead generation effort to ensure that our client’s needs and expectations always come first
A “big picture” approach, understanding that a successful campaign is not based on how many appointments are set, but by how many true client opportunities are developed
These are but a few of the many attributes that comprise the necessary ingredients for successful B2B appointment setting the Intelemark way.
By partnering with a telemarketing firm like Intelemark, a company puts the mission critical task of B2B appointment setting in the hands of professionals. At Intelemark, we deploy a mature management team with years of industry experience to ensure the success of every program we accept. That success is predicated on three things: our ability to design the right B2B appointment setting program to meet our client’s unique objectives, our extensive staff of highly-competent and diverse agents, and our ability to develop world-class scripting and messaging to achieve the best results in B2B appointment setting.
Our Production Manager is in regular contact with the client to assure that the appointments meet the established criteria for the sales executives for whom they were set. If modifications are required due to changes in the client offering or the need to focus on one specific area, Intelemark is able to make changes to the B2B appointment setting effort and distribute them to our agent network in a matter of minutes.
Appointment setting, specifically in business-to-business scenarios, has become a generic term like Kleenex or Xerox. But as anyone with a bad cold will tell you, not every tissue is a Kleenex. Similarly, businesses that have initiated B2B appointment setting efforts with vendors that “slam” appointments because they have made a guarantee to the client or work on a performance basis will tell you that all B2B appointment setting is not the same. Many companies have chosen low cost vendors who have guaranteed and delivered high volumes of appointments only to have their sales executives in the field wasting their valuable time calling on accounts that were not at all qualified. So many times, companies who thought they would save money by selecting the “low cost” B2B appointment setting solution end up throwing away thousands of dollars and in many cases jeopardizing the success of their company.
When Intelemark engages in an appointment setting campaign and begins acting as our client’s “outsourced” inside sales organization, we cannot risk submitting an appointment that has no likelihood of success. While no one can be perfect, we believe our proven appointment setting formula and attention to detail provide our clients with the optimum ability to grow sales through B2B appointment setting. Successful sales managers recognize that sales executives are energized when they know that the appointment is with a decision maker, has been qualified and the decision maker is ready for the presentation that has been scheduled. Our clients know that it is not the number of appointments they receive, but the quality that Intelemark provides for their appointment setting initiatives that is paramount.
Intelemark has built its business model and reputation as a professional outsourced telemarketing firm by doing appointment setting for sales organizations that understand this to be a most effective form of sales lead generation. Those companies that engage Intelemark for this see us not as a telemarketing company, but as an outsourced component of their inside sales organization, and in some cases, as their inside sales team!
Working closely with the client to understand the characteristics of what an ideal appointment is, Intelemark will then design a campaign including scripting, matching of staff, and identification of the best data (call list) possible to optimize success for the client. Once the script is created and approved by the client, data acquired and the most appropriate agents identified, we provide intensive training on both the characteristics of the appointment required and the best possible presentation of our script. Our Production Manager is in regular contact with the client to assure that the appointments are successful for the sales executives for whom they were set. If modifications are required for any reason, Intelemark is able to make changes and distribute them to our agent network in a matter of minutes.
The identification and management of the data chosen by the client is an often overlooked capability that has a significant influence on the overall success of the program. Intelemark has developed its own proprietary software system that features the right combination of call center management and CRM. Our clients are provided daily reports on the progress of their campaign and productivity of the agents. We also provide an online calendar that can be accessed by both agent and client on a real-time basis.
Intelemark, acting as the inside sales organization, cannot risk submitting an appointment that has no likelihood of success. While no one can be perfect, we believe strongly that our proven formula and attention to detail provide our clients with the optimum ability to grow sales. Sales leaders understand that sales executives are energized when they know the appointment is with a decision maker, has been qualified, and is ready for the presentation that has been scheduled. Our clients know that it is not the number of appointments they receive, but the quality that Intelemark provides for their appointment setting initiatives that is paramount. |
