Why are Intelemark Appointment Setting Campaigns so Successful?

Current and past Intelemark appointment setting clients are always eager to speak of our strengths and expertise in B2B appointment setting and lead generation.

Some had never outsourced a B2B telemarketing campaign prior to engaging Intelemark, while others have come from competing lead generation and appointment setting firms that weren’t able to provide the quantity and/or quantity of desired leads or appointments.

Intelemark has built its reputation by executing successful appointment setting campaigns on behalf of sales organizations that understand appointment setting to be a mission critical and effective form of lead generation. Companies that engage Intelemark for B2B appointment setting and lead generation see us not as a telemarketing company, but as an outsourced component of their inside sales organization and in many cases, as their “outsourced” inside sales team.

Regardless of the type of calling campaign you are looking to initiate, professional B2B appointment setting firms know that the “cookie-cutter” approach to appointment setting and lead generation is far from effective. A custom appointment setting script and well conceived strategy must be developed around a client’s product or service. The types of companies and decision makers you are targeting must be factored in along with your company’s internal structure, culture and ultimate objective for outsourced lead generation to be truly effective.

There is a big difference between B2B Appointment Setting and Professional B2B Appointment Setting, and the difference is not just measured in quality, quantity and consistency; the difference is also measured in how an appointment setting firm thinks and operates. At Intelemark, professionalism is personified by always putting the client’s needs first and thinking “big picture”. Our goal is not to generate the most appointments, but instead to generate the most qualified appointments. We understand that as a client you won’t measure the success of your appointment setting campaign by the number of appointments that were set . . . but instead by the number of legitimate business opportunities that were generated.

Whether it’s Appointment Setting, Lead Generation, Lead Qualification, Event Registration (seminars, webinars, etc.) Awareness Campaigns or Data Vetting . . . success in any calling campaign is derived from the quality and structure of the components that make up the process.

Critical to our process are the people in the trenches . . . Intelemark’s professional appointment setting agents. Our team is made up of talented, experienced, mature individuals who are conscientious about the client’s objectives and are empowered to take every necessary measure to ensure the success of every appointment setting or lead generation campaign that we implement. Integral to deploying these high level agents is the Intelemark business model.

Functioning as a virtual call center we are able to recruit and attract the best agents from around the United States.

Likewise, our Production Managers and Quality Assurance personnel are among the best in the country. With our virtual model, we are not limited to the available pool of talent in our local area. This enables us to provide the level of ability and sophistication required to succeed at complex appointment setting and lead generation campaigns.

Another key element in the process is our proprietary lead management software designed specifically for B2B appointment setting. Our system has been tailored specifically to manage the agents and data to best optimize the results of each and every calling campaign. We believe our system to be the perfect blend between telemarketing and CRM software. The ability to manipulate and analyze the calling data provides mission critical information allowing Intelemark and the client to make informed decisions that can significantly impact a calling campaign’s rate of return.

In addition to our appointment setting agents and technology, our management experience is a vital component of our process. Intelemark leverages over 80 years of collective experience in call center operations, appointment setting discipline, and high level sales to produce the greatest results possible on every campaign we engage. Each of our Principals and management staff possess the same focus and commitment to the success of every client calling campaign.

These are but a few key elements in the overall process we utilize to help us gain early traction and consistent production for our clients. All aspects of an Intelemark appointment setting or lead generation campaign are fully customizable. However, the process that we have developed and proven over the last 13 years provides the backbone that enables our entire company to maximize results and manage to client expectation and beyond.