B2B APPOINTMENT SETTING
SERVICES THAT DRIVE OPPORTUNITY
Quality B2B Leads are essential to driving revenue opportunities for your company. Articulating your value proposition and addressing the challenges your prospects face on a daily basis in their business are vital to reaching prospects in a meaningful way. If your company is having difficulty generating qualified leads or spending too much time researching prospects, it is time to consider outsourcing these time-consuming B2B lead generation activities to an experienced team. Maintaining a full sales pipeline throughout year and increasing it regularly during the sales cycle is essential for revenue growth. An experienced team schedules appointments which meet the criteria set by you, the client, to help achieve your goals.
- Selecting the right vendor – Successful vendors have a professional, experienced staff and management team who are experts at setting qualified appointments and communicating a relevant message that compels prospects to speak to your sales reps.
- Having experience in the industry – This is a favorable strength but not a necessity. Substantial business experience is critical, with a staff and management who have experience in multiple industries. Even if past experience is outside of your company’s industry, the knowledge and expertise gained from those experiences can help to successfully execute campaigns by drawing on tactics, strategies, and results from campaigns in other industries. Business experience is key, then applying it to current campaigns is a great benefit from which to draw. An experienced appointment setter understands how to speak to decision-makers with a compelling message.
- Having the basic foundation to develop a successful campaign – Technology, access to appropriate calling data, knowledgeable and sophisticated outbound calling agents who set appointments, and qualified management oversight are all key factors to successful campaigns.
- Expand on the experience of the management team – Working with a company who specializes in B2B appointment setting services that has executed thousands of these campaigns over 20+ years is an enviable benefit. Our team of skilled B2B professionals have built their experience reaching out to decision-makers within a wide variety of industries and businesses. Intelemark's experienced management team has the ability to glean information from one industry and apply it to another.
Consistent effort and communication with current customers and prospects are key in effective and successful strategies. Focus on key services including:
B2B APPOINTMENT SETTING
ACCELERATE YOUR BUSINESS DEVELOPMENT – FILL YOUR SALES PIPELINE WITH QUALITY LEADS
Quality leads are essential to business development. But even more important – a consistent volume of these leads is vital to fill your sales pipeline with the right people, the decision-makers your sales team want to reach. Professional outreach campaigns allow companies to focus on the important task of closing sales.
We base each campaign on the qualification parameters that you set. Qualified appointments are the result of strategically planned campaigns. Th quality of the leads we provide, not quantity is Intelemark’s commitment to you.
If the prospect is a truly qualified lead, our agent then schedules the prospect for a face-to-face or telephone appointment at a designated time with your team.
If the prospect is a truly qualified lead, our agent then schedules the prospect for a face-to-face or telephone appointment at a designated time with your salespeople.
It may sound easy, but it is not. Campaigns that secure appointments with the right targets are difficult. It is a time-consuming process that, when not done properly, results in wasted time for your company. When your team is not equipped with true leads, sales and revenue is surely impacted.
B2B LEAD GENERATION
OUTSOURCE TIME CONSUMING ACTIVITIES TO AN EXPERIENCED, PROFESSIONAL TEAM
If your company is having difficulty generating leads, or they’re spending too much time researching, it may be time to consider outsourcing this function.
B2B lead generation is like appointment setting but with one major difference: you still set the level of qualifications, and we still articulate your value proposition, but instead of setting a timed appointment, the prospect agrees to take a call over a broad window of time.
The ability to engage with qualified prospects is reliant upon providing value and relevant messaging and information to them. Addressing the challenges and issues your prospects encounter in their businesses on a daily basis with valuable information will entice them to engage with you.
WHEN DEADLINES ARE LOOMING AND YOU NEED RESULTS NOW – CLOSING SALES ARE VITAL
Are you feeling behind the eight ball, with too much ground to make up in your sales goals and not enough time to accomplish the task?
Do you need a campaign to meet an upcoming deadline you have for an important conference or event you are hosting, including online events, but the current registration is lower than expected?
Or do you have a sales pipeline goal that you may not meet?
Intelemark’s Emergency Telemarketing Program is designed to help you get results quickly for qualifying leads, registrations or appointments within a tight, urgent time frame. We specialize in time-sensitive calling campaigns with defined objectives to drive results that meet your sales goals.
Timing is everything, especially when quick results are crucial. Outreach and cold calling campaigns can make the difference in producing the quick prospecting results you need.
We can ramp up quickly, deliver sales leads or generate registrations to help you meet your business objectives. Intelemark leaves you with the peace of mind to focus on other areas of your business, like closing sales.
Other services which complement Intelemark’s campaign strategies include:
- Customer Reactivation
- Customer Retention
- Surveys: Market Research and Customer Feedback
- Database Cleanup
Intelemark’s B2B appointment setters set appointments or generate B2B sales leads by prudently identifying whether the contact is a real prospect for your company who is truly interested in speaking with your company and potentially purchasing your product or service. This determination is based on the qualification parameters set by you, not predetermined by a “one-size-fits-all” standard campaign. If the contact is truly a prospect for your company, our experienced agents then set up appointments for your company and follow up in advance of the scheduled time to be sure the prospect is properly in place.
When we work with you, our team is fully immersed in learning your business and industry. We understand the criteria for your ideal prospect. We understand exactly with whom you need to speak, and we find that highly qualified prospect for you. You set the criteria and Intelemark finds the qualified prospect that fits your requirements.
With more than 90 years combined experience in providing companies and their salespeople successful sales support calling campaigns, our team just gets it. We understand the impact our company has on your success, and we take the task to heart.
We know that not everyone we talk to will result in an appointment, but we also believe that every conversation we have about your company can and should have a positive impact on your image in the marketplace and ultimately on your bottom line. For that reason, our approach and our years of experience are truly distinct advantages we bring to our clients.
Healthcare lead generation and appointment setting is an art form that Intelemark has perfected over the past 10 years since our CEO came to Intelemark. Murray Goodman, current Intelemark CEO, spent over 15 years selling into hospitals and clinics, overseeing large sales organizations that targeted hospitals, clinics and physician practices, and consulting with healthcare organizations as well as companies that marketed to hospitals, group practices, and clinics. It is those years of experience that provide the foundation for the expertise Intelemark provides to its clients.
Our level of experience and success dealing with both sides of the healthcare equation allows us to provide a unique perspective to our clients who seek to penetrate the healthcare lead generation and appointment setting space. Our years of experience allow us to craft the appropriate messaging required in a campaign for a healthcare industry client. Intelemark provides mature, experienced, and qualified agents who are fluent in the nuances of the industry.
In addition to the healthcare industry, our experience drives revenue growth opportunities in the technology industry as well. Intelemark’s customized technology campaigns draw from our extensive experience in campaigns for technology and software providers in multiple industries including the medical, pharmaceutical, education, financial services, manufacturing, legal, and local and federal government, and broadcast industries.
Before we ever pick up the phone to make our first prospecting call, we have already spent hours understanding your offering, your brand, your business model, your message, and your market. Our experience team of professionals is an extension of your team. When we contact the prospect, we will deliver a message that holds their attention. With information pertinent to their business and the challenges they face in their industry, the relevancy of your company’s offerings results in their willingness to listen to the phone call. Our B2B appointment setting goals are to ensure your prospect is qualified and committed to speak to you at the specified time.
Intelemark’s B2B appointment setters set appointments or generate B2B sales leads by prudently identifying whether the contact is a real prospect for your company who is truly interested in speaking with your sales team and potentially purchasing your product or service. This determination is based on the qualification parameters set by you, not predetermined by a “one-size-fits-all” standard campaign.
When we work with you, our team is fully immersed in learning your business and industry. We understand your criteria for an ideal prospect. We understand exactly with whom you need to speak, and we find that highly qualified prospect for your company. You set the criteria and Intelemark finds the qualified prospect that fits your requirements.
Results are variable because many critical factors exist. It is important to understand if the vendor you choose to work with has the proper skills, knowledge, and expertise to execute successful B2B appointment setting campaigns on behalf of your company.
To prepare your company and sales team for success and evaluate vendors you are considering, ask the following questions:
How compelling is your message?
If your message needs work to improve it, is the appointment setting company you are considering the right vendor who is up for the job? This is extremely important. The wrong messaging or a weak message can devalue the products and services you are offering.
How competent are the agents that will be representing your company and who will be setting appointments on behalf of your salespeople?
The experience of the agents who will be on the frontline of your campaigns is a critical success factor that should not be overlooked. Simply stated, if a vendor you are considering has a staff of professionals lacking significant business experience, chances are this vendor experiences high turnover. This is not beneficial for current and future campaigns you are implementing.
- Do the vendor and its agents, who are executing the campaign, protect your brand identity at all costs?
This cannot be stressed strongly enough. Your brand and its reputation are two of your company’s most valuable assets. It takes years to build a great reputation and only moments to destroy it. Any appointment setting company that you choose to represent your brand must be the right vendor to act as an extension of your team and must understand this exceptionally important point.
Ultimately it is the marketplace that determines the success of a campaign. A skilled and knowledgeable vendor utilizes the tools they have in order to produce successful results.
- Appropriate type of oversight.
- Understand how the data is performing.
- Listen to and make appropriate adjustments based on agent feedback.
- Understand and make appropriate adjustments according to what the market tells us.
When all this aligns, you should be able to see a significant ROI for your campaign.
Ask us about our services – B2B Appointment Setting, Lead Generation, Event Registration, Client Reactivation, Data Cleansing, Emergency Telemarketing, among other important revenue generating services.