Does Telemarketing Still Work?
December 13, 2016
Evaluating the Effectiveness of B2B Telemarketing
You’ve probably heard this before: Telemarketing is dead. Well, that couldn’t be further from the truth. Telemarketing is still an effective way to reach out to and connect with your prospects and customers. B2B telemarketing is a great tool for generating and nurturing leads, but with new marketing trends catching on, not everyone is convinced of the power of telemarketing.
Discover Why Telemarketing Still Works
In this white paper, “Evaluating the Effectiveness of B2B Telemarketing: we take a closer look at exactly how B2B telemarketing is used today to meet critical business challenges facing companies just like yours.
While you might think that telemarketing is only about cold calling contacts and generating leads, there is a lot more to using a B2B telemarketing campaign to help fill your sales pipeline and keep your sales force productive. Some tactics include:
- Making a personal connection with your prospects to help them identify a problem and its solution
- Asking questions to determine when they will have a need for a product or service, and following up when most appropriate
- Building relationships that ultimately help turn prospects into customers and advocates for your brand
For more than 17 years, Intelemark has been working with customers in a variety of industries to help them generate outstanding results. Over that time, we’ve learned a few things about effective telemarketing, and we’re happy to share our results with you. Whether or not Intelemark becomes your partner, we want to help you get the best results from all of your telemarketing and lead setting efforts.
Download your copy today of “Evaluating the Effectiveness of B2B Telemarketing: Does It Still Work?” to get first-hand knowledge from our years of experience and expertise in B2B telemarketing. It will make your next campaign more productive and generate far better results than you can imagine.