Calling Campaign Generates $11 Million in Revenue in 90 Days

November 9, 2015

Generating demand that leads to increased revenues requires professional, complex calling campaigns. To achieve the best results, businesses often partner with third-party providers that offer services to support sales pipeline development. To gain the most value from these outsourced services, you must work with a qualified firm that has a solid track record of delivering measurable results.

Intelemark, a provider of B2B demand generation services, released a new case study titled “Calling Campaign Generates $11 Million in Revenue.” This resource discusses the successful service engagement for a major healthcare equipment provider. The case study outlines important topics involving:

  • The services provided to this client
  • The client’s challenges and goals
  • The solution Intelemark provided
  • The impact the Intelemark solution had on the client’s business

Intelemark Services for Healthcare Equipment Client

Intelemark is a full-service demand generation company and can perform a wide variety of services related to sales pipeline development. For this particular engagement, we provided:

The Client’s Challenges and Goals for the Project

This healthcare equipment provider is one of the world’s 10 largest medical equipment companies. The client tasked Intelemark with conducting a multi-step market survey project, the outcome of which would identify potential new sales opportunities. The survey involved calls to hospitals and surgical center personnel who were difficult to reach.

Intelemark was to connect with these people, ask them to complete a short survey and inform them certain surgical equipment would be reaching an end-of-service status. Our professionals would then identify the hospital staff personnel who were ready to meet with the client’s sales representatives.

The Impact of the Campaign and the Intelemark Difference

As a result of the team’s effort, Intelemark delivered impressive results. In just 115 hours, our agents completed extensive surveys with more than 85 busy hospital executives. The feedback we gathered also lead to the client rectifying two critical service issues. In addition, Intelemark identified a significant number of new leads for the client in the first 90 days of the campaign. To date, those new leads have generated more than $11 million in new medical equipment sales.

Based on these outstanding results, the client has deemed the campaign a rousing success and is very pleased with the return on investment.

Download the Calling Campaign Case Study

So how did Intelemark achieve such great success in just 90 days? Find out when you download our newly released case study titled “Calling Campaign Generates $11 Million in Revenue.”

For more information on Intelemark’s business development services, call 602-943-7111 or visit https://www.Intelemark.com.