Choosing a B2B Appointment Setting Partner

How to Find the Right B2B Lead Generation Provider Selecting a B2B appointment setting firm presents a great opportunity and a serious challenge. Not every firm is going to be the perfect fit for your business goals. When reviewing your potential choices for companies, ask yourself: What characteristics should you look for in a potential partner? How […]

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How to Choose the Right Telemarketing Partner

An experienced telemarketing partner can help you keep tabs on prospects, get your CRM house in order, and qualify leads for your sales team. But out of all the companies vying for your business, how do you choose the right one? Partnering with the right company can make a substantial difference to your bottom line, […]

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Are There Gaps in Your Lead Management Process?

The most effective B2B companies never let promising leads slip through the cracks, and a methodical lead management process is crucial to their success. But for many, seeing opportunities vanish is routine, and gaps in their lead management processes are frequently to blame. Ask yourself whether your team has problems with any of these mission-critical […]

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A Smart Tip on How to Evaluate a B2B Demand Generation Company

Choosing the right B2B demand generation company depends on two primary factors: how your specific business goals align with the vendor’s skill sets, and the vendor’s ability to assemble a team that can meet those business objectives. But when you’re vetting several different organizations, most will have some sort of story about how they can […]

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Why Hiring a Telemarketing Company to Qualify Leads Still Makes Sense (and Probably Always Will)

In today’s technology-driven B2B marketing environment, how much sense does it make to pursue “traditional” tactics – like hiring a telemarketing company to contact and qualify your leads? As it turns out, telemarketing still makes a lot of sense and there’s a major reason for its continued relevance: Telemarketing provides timely, valuable insights that help […]

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This Lead Generation Mishap Could Be Costing You

Want to know a little secret about lead generation? Here goes: Your organization might be totally oblivious to dozens, or perhaps hundreds of qualified leads even though they may already have a record in your CRM. If you fear (or know) that your sales people are not updating your CRM, there’s a likelihood that you’re […]

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The Secret Behind Effective Demand Generation

Identify targets, maintain appropriate communication as your target is validated as a lead, nurture your leads until they’re prospects who are ready to work with a salesperson – a sales qualified lead (SQL). It’s a winning formula for demand generation, but that doesn’t mean it’s easy. There are numerous barriers to effective demand generation and […]

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Short on Time? Here’s How Emergency Telemarketing Saves the Day

When you’re in the midst of a time crunch, priorities can change quickly. One minute, everything was right on schedule and you were tracking to meet your deadlines. But the next minute? Complete chaos! Maybe you had to change the date of an event, or maybe a key person on your marketing team was ill […]

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Intelemark Launches Interactive Prospect Engagement Platform

Intelesend Has Potential to Double Conversions From Qualified B2B Leads Phoenix, Arizona (November 18, 2015) – Intelemark, a demand generation company serving clients in healthcare, technology, and other B2B verticals, has launched a new service that takes advantage of the latest Web-based technologies. Called Intelesend, the service enables B2B marketers to deliver a customized buying […]

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How to Get Leads With Calling Campaigns

Whether you’re placing a cold call or a follow-up call, outbound calling efforts can be intimidating. However, the most intimidating tasks are often the most worthwhile, and a methodical, intelligently developed calling campaign can make an enormous difference to your bottom line. Here’s a simple primer that reveals how to increase your success rate in […]

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