Fortune 100 Medical Equipment Manufacturer Gets Results in Just 90 Days
- Sales Lead Generation
- Sales Lead Qualification
- Sales Intelligence
- Market Research/Survey
One of the world’s 10 largest medical device companies contacted
Intelemark with an initial request to conduct a multi-step market
survey campaign, with calls targeting hospitals and surgical centers.
The goals of the campaign included:
- Connecting with busy and hard to reach hospital personnel
- Acquiring data from prospects through the results of a short survey
- Educating prospects about the status of certain equipment
- Identifying qualified prospects who are ready to meet with a representative
Intelemark assigned the campaign to Meryl and Lisa, both very
positive team members with extensive experience in calling
campaigns for the healthcare industry. Intelemark’s proven
system for onboarding the new client project included:
- Engaging the client to help us assist with a brief but thorough agent training so that they could sufficiently represent the client and the brand.
- Preparing the call content and the FAQs so that agents had the information needed to properly represent the brand and achieve the calling campaign objectives.
- Conducting internal team meetings for additional training, feedback, questions, and ongoing education for the campaign agents.
- Recording calls for use in daily and weekly reviews, ongoing agent training and quality improvement of the campaign.
- Consistently reviewing the strategic plan to improve our expected deliverables and projected client ROI.
The knowledge and experience of the agents, coupled with ongoing improvements made to the campaign on a
daily and weekly basis enabled Intelemark to generate impressive results at every stage of the campaign.
Valuable Contacts & Data
Successfully contacted key
hospital executives who
completed more than 90
Educated prospects about available products.
Compiled feedback, which resulted in identifying certain critical service issues. With this data, the client ultimately rectified the critical issues.
New Leads = $11 Million
Identified a significant number of new leads for the client that resulted in more than $11 million in new medical equipment sales revenue in 90 days.
In addition to the outstanding business results, the true impact is priceless when considering that the placement of this state-of-the-art equipment can and will impact the health of so many people in hospitals across the country.
“The Intelemark team was outstanding. From program setup through execution, they provided a level of professional support and service that ensured our initiative was a success. Intelemark represented our brand and our customer’s interest extremely well.”
– Marketing Executive, Fortune 100 medical equipment manufacturer
Intelemark is very
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The client is
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depth of knowledge
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THE INTELEMARK DIFFERENCE:
Intelemark specializes in complex calling campaigns. Thorough preparation, positivity, experience, consistency and tenacity are some of the ways Intelemark agents continue to deliver outstanding value for clients of all sizes.
Contact Intelemark at 602-943-7111 or at Intelemark.com for more information and to learn how we can deliver results to meet your business objectives.