Should You Insource or Outsource Your Inside Sales Team?

March 17, 2016 by Intelemark

The need for lead generation is greater than ever before. To keep your edge in an increasingly competitive B2B sales environment, you need a consistent, reliable influx of qualified leads. Effective lead generation done by an inside sales team can get you there, but how should you build your team?

In this white paper, Benefits of Insourcing or Outsourcing an Inside Sales Team, we take a close look at insourcing, outsourcing, and the reasons why you should choose one solution over the other. Download the resource for free today!

For some organizations, insourcing is a proven, cost-effective alternative to traditional outsourcing. Others, however, will find that outsourcing still makes the most sense. This white paper covers:

  • Benefits of outsourcing lead generation: Outsourcing to a qualified lead generation or appointment setting firm is a fantastic way to leverage others’ expertise and make valuable business connections.
  • Benefits of insourcing lead generation: Whether you are ready to build an in-house lead generation team or you simply want your lead generation team in-house, insourcing might be the answer. Why spend the time creating the team yourself when others have done it before and know how to build and manage a high-performing, successful operation?
  • Insourcing vs. outsourcing: When is insourcing the best option? When does outsourcing offer a better alternative? The new white paper explores these questions in great depth.

If you’re trying to build an inside sales team, you need a way to select, onboard, coach and manage the agents you hire. When you’re unable to perform those tasks yourself, insourcing can help. Similarly, outsourcing lead generation can help business leaders save time and money, especially for short-term or periodic campaigns.

After reading Benefits of Insourcing or Outsourcing an Inside Sales Team, you’ll gain a better understanding of the challenges faced by forward-looking B2B companies striving to generate qualified leads. Which option works best will depend on long-term sales objectives, short-term needs, and the skill sets of existing leadership.

To learn more about insourcing and outsourcing inside sales and discover which option works best for your organization, download our white paper today!

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