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B2B Sales Lead Generation


Outsource Time Consuming Lead Generation
Activities to an Experienced, Professional Team

If your sales team is having difficulty generating B2B sales leads, or they’re spending too much time researching and hunting for the right, qualified prospects, it may be time to consider outsourcing your lead generation function. The logical next step for your sales leaders and marketing team may be to take over the task of prospecting – and outsourcing this part of the sales process can be the smartest decision your company makes.

B2B Sales lead generation is a service very much like B2B appointment setting but with one major difference: you still set the level of qualifications you want to see in a qualified lead, and we still articulate your company’s unique value proposition to potential customers, but instead of setting a timed appointment, the prospect agrees to take a call over a broad window of time.


Providing Value to Your Prospect
Is Vital for Successful Lead Generation

The ability to engage with qualified leads and prospects is reliant upon providing value and relevant information to them. Addressing the challenges, issues, and in particular, pain points your prospects encounter in their businesses on a daily basis with valuable information will entice them to engage with you.

Why Quality vs. Quantity is Important

B2B sales lead

When Intelemark makes calls and sets the expectation that someone from your company will be calling them, we ensure they are not only willing, but anxious to talk to one of your representatives. Experienced lead generation professionals is key to success, and it is also why our team includes only professionals who are experienced and well-versed in business across multiple industries. This very important experience is the difference of an outsourced lead generation company being able to deliver the decision-makers in your target audience to your sales team.

We understand there is nothing worse for your sales reps than to call a lead provided to them by an outsourced vendor, and then find themselves spinning their wheels and chasing down prospects who won’t accept their call. What is supposed to be warm leads for your salespeople, results in a frustrating waste of time and money for them and your company. And it will serve as a demotivator to your sales team.

When your salespeople follow-up on our B2B sales leads, they will be delighted by the experience. The B2B sales leads delivered by Intelemark are qualified based on the requirements you have provided, and these potential customers are interested in receiving the call.


Why Lead Generation Strategies are Important

Lead generation will only be successful when B2B companies  1.) are properly prepared to receive the high-quality leads that are provided to them and 2.) have executed smart marketing campaigns and strategies to make the task of securing qualified leads easier for B2B lead generation specialists. This is why your company must be strategic in its thinking and planning. The goal of your lead generation function, whether assigned internally or outsourced to an external vendor, is to save your sales reps from spending time on cold emails to prospects or cold calling.

What do we mean when we say your company must be prepared to receive the leads?

This concept seems so basic, but it is not uncommon for companies to receive high-quality leads to fill their sales pipeline without having an efficient, productive process in place to move forward to the next step and get the best ROI on these leads and lead generation efforts. Things you need to be thinking about as your company and sales team moves through the sales process includes:

What do we mean when we say your company must have executed smart marketing campaigns and strategies? 

The brand awareness your marketing team can create and the ability for prospects to find your company on search engines when they are researching solutions to their pain points are key elements of an effective lead generation strategy. Some of the best marketing initiatives include:

If there is any doubt that lead generation is important but that it is also time consuming, it should be clear now. The job of your salespeople is to close sales. Give them every opportunity to do just that – and let them focus on that one task – closing the sale. Let others execute the lead generation function of your sales process.

Contact Intelemark today to understand how a customized telemarketing campaign can help drive B2B sales leads for your organization.

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