Tag: acquisition

Customer Reactivation, Why Not?

There are great reasons why not! There are two sides of customer reactivation we need to look at – Why customer reactivation is a valuable strategy How to begin customer reactivation efforts It is important as a successful company and sales team to go beyond the statement “every customer matters to us”. This is not a unique position to take and frankly, isn’t this everyone’s mantra? No company wants to lose customers, therefore every customer matters. But we need to think well beyond a standard statement and belief. When companies look at customers and prospects, there are three categories they ... Read more