How to Sell to Hospital Administrators

Tips for Selling to Hospital Executives Get In the Door by Knowing the Biggest Healthcare Pain Points and How to Solve Them The healthcare industry is growing, rapidly. According to the Bureau of Labor Statistics, it’s among the fastest growing industries in the United States. But, with new and ever-changing government regulations, doctor and nurse shortages and other challenges, […]

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How to Market Medical Devices and Medical Equipment

Tips for Developing a Low-Budget Medical Device Marketing Strategy After the cost of manufacturing the product, marketing is usually the second biggest expense for most medical device companies. But that doesn’t mean you need a huge marketing budget to generate buzz and interest among physicians, hospital administrators, and other decision-makers who may be interested in your medical device. The key to […]

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Prospecting Now is Important – 5 Other Actions to Prioritize

Prospecting is always important to a sales team, not matter when it is – whether we are in good economic times or in times of crisis. Last year was spent, in its entirety, in a pandemic crisis. It was a year like no other year we have ever seen before. Personal and professional lives for […]

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Key Sales Metrics You Should Track in 2018 – And Those You Should Track in 2021

There are some questions we have for you as we update this blog post and examine what we think are the key sales metrics you should be measuring today in 2021, as compared to 2018, the original date if this blog. What has changed in 3 years in the lead generation process for your company? […]

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The Value of Continuity of Lead Generation Activities in a Challenging Business Environment

We cannot say it enough – especially during today’s business conditions. Do not stop prospecting. Do not stop marketing. Do not stop regular communications with current customers, past customers, and prospects. In other words, let us say it again…DO NOT STOP PROSPECTING! The job of a salesperson is to help customers solve critical business issues. […]

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It is No Surprise – Why Part-Time and Sporadic Lead Generation Will Not Fill the Sales Pipeline

Here in the state of Arizona, we had a surprise snowstorm in February 2019. It was amazing to see but we were completely unprepared for shoveling snow, scraping windshields and seeing snowcapped mountaintops in the Phoenix metro area. While snow in Arizona is a big surprise, an empty sales pipeline due to a lack of […]

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What Sets the Best Appointment Setting Companies Apart?

In one sense, most appointment setting companies do the same thing. They place calls to targets in your database, ask qualifying questions, and try to set appointments with contacts who represent a legitimate opportunity. But there’s one thing that distinguishes the best firms from the rest: The meticulous process they follow before picking up the […]

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