What Makes a Good Salesperson?
Because selling is such a vital part of the economy and business, psychologists have long studied the traits and characteristics of a successful salesperson. Much has been written on the subject, so much so that people can generally (and correctly) assume the traits that set good sales representatives apart from great sales representatives are confidence, […]
Social Selling 101: Using Social Media to Reach B2B Buyers
One of the most surprising changes in the B2B marketplace is how B2B buying decisions are happening and who’s responsible for making them. A study by Google and Millward Brown Digital found that a growing number of B2B decision makers are now aged between 18 and 34 years old. Considering that millennials are the largest social media user demographic, […]