Tag: B2B Telemarketing

Social Selling 101: Using Social Media to Reach B2B Buyers

One of the most surprising changes in the B2B marketplace is how B2B buying decisions are happening and who’s responsible for making them. A study by Google and Millward Brown Digital found that a growing number of B2B decision makers are now aged between 18 and 34 years old. Considering that millennials are the largest social media user demographic, it stands to reason that social selling should be part of your B2B sales and marketing efforts. In fact, more than a third (36%) of B2B sales and marketing decision makers in a 2017 study by Forrester Consulting believe that social selling will become the default way to engage with buyers in the future. Over the years, ... Read more

B2B Call Centers Have the Services to Help Your Company Drive Sales

Quality B2B leads are essential to business development. Finding these leads is a highly time-consuming task, performed on a daily basis. But it is a key task to driving revenue opportunities for your salespeople and company and it simply must be done every day. Communicating your value proposition clearly and addressing your prospects’ daily business challenges is essential to resonating with them in a meaningful way. The right message is important, and equally important is the professional agent on the phone speaking to the prospect. If your sales team is finding that generating leads is difficult or they are spending far too ... Read more

Prospecting Now is Important – 5 Other Actions to Prioritize

Prospecting is always important to a sales team, not matter when it is – whether we are in good economic times or in times of crisis. Last year was spent, in its entirety, in a pandemic crisis. It was a year like no other year we have ever seen before. Personal and professional lives for everyone across the globe were changed drastically and the changes happened instantly, with no time to prepare for the unprecedented times we faced. The natural inclination for humans is to be cautious, pull back budgets, and put plans on hold. That may mean vacations, the ... Read more