Tag: competitive intelligence

Customer Reactivation: What, Why, How?

Win Back Dormant Customers With a Customer Reactivation Campaign If you’re in sales or marketing, your primary concern is bringing in new customers. That’s to be expected—after all, new business is the engine that sustains businesses growth. But if you aren’t trying to re-engage inactive customers, you may be missing out on a huge source of untapped revenue: A 5% increase in customer retention can increase profits up to 95%. That’s where a customer reactivation campaign can help, and it’s why customer reactivation is one of the highest ROI opportunities in your sales and marketing strategy.  What is Customer Reactivation? The aim of customer reactivation is to “wake up” or “win back” dormant and ... Read more