Tag: CRM

How to Generate B2B Sales Leads

Why Your Company Needs a B2B Lead Generation Strategy Leads are the lifeblood of your sales team. When your business development pipeline is dry, you stand to lose more than revenue—you may also lose your top salespeople. It stands to reason then, that you would look to generate leads quickly. Buying a list of targets is one option, but the more complex your solution the more important it is that you focus on quality (not quantity) when it comes to generating prospects for your sales team. A handful of prospects who are qualified and actively searching for a solution like yours are more valuable than ... Read more

Key Sales Metrics You Should Track in 2018 – And Those You Should Track in 2021

There are some questions we have for you as we update this blog post and examine what we think are the key sales metrics you should be measuring today in 2021, as compared to 2018, the original date if this blog. What has changed in 3 years in the lead generation process for your company? Do you need to re-examine your business development methods? Do you need to adjust your marketing efforts? Does your sales process need to be tweaked? What processes and efforts are producing the best/most return on investment for your company? What are your conversion rates per ... Read more