Tag: customer retention

Customer Reactivation: What, Why, How?

Win Back Dormant Customers With a Customer Reactivation Campaign If you’re in sales or marketing, your primary concern is bringing in new customers. That’s to be expected—after all, new business is the engine that sustains businesses growth. But if you aren’t trying to re-engage inactive customers, you may be missing out on a huge source of untapped revenue: A 5% increase in customer retention can increase profits up to 95%. That’s where a customer reactivation campaign can help, and it’s why customer reactivation is one of the highest ROI opportunities in your sales and marketing strategy.  What is Customer Reactivation? The aim of customer reactivation is to “wake up” or “win back” dormant and ... Read more

How to Generate B2B Sales Leads

Why Your Company Needs a B2B Lead Generation Strategy Leads are the lifeblood of your sales team. When your business development pipeline is dry, you stand to lose more than revenue—you may also lose your top salespeople. It stands to reason then, that you would look to generate leads quickly. Buying a list of targets is one option, but the more complex your solution the more important it is that you focus on quality (not quantity) when it comes to generating prospects for your sales team. A handful of prospects who are qualified and actively searching for a solution like yours are more valuable than ... Read more

Prospecting Now is Important – 5 Other Actions to Prioritize

Prospecting is always important to a sales team, not matter when it is – whether we are in good economic times or in times of crisis. Last year was spent, in its entirety, in a pandemic crisis. It was a year like no other year we have ever seen before. Personal and professional lives for everyone across the globe were changed drastically and the changes happened instantly, with no time to prepare for the unprecedented times we faced. The natural inclination for humans is to be cautious, pull back budgets, and put plans on hold. That may mean vacations, the ... Read more

Customer Retention = Increased Revenues and Customer Lifetime Value

Costs less than acquiring new customers. Increases profits. Greater ROI. There is no question that customer retention makes great sense for every company, including yours. And during the pandemic crisis, now is the time, more than ever, to implement or renew efforts in this area. Why are customer retention initiatives so valuable to your sales team and company? Marketing effort at less cost – Because you’ve already converted the customer at least once, when you retain a customer your marketing, advertising, lead generation, and promotion are a fraction of the cost of acquiring new customers. Less sales and marketing efforts ... Read more

Customer Reactivation, Why Not?

There are great reasons why not! There are two sides of customer reactivation we need to look at – Why customer reactivation is a valuable strategy How to begin customer reactivation efforts It is important as a successful company and sales team to go beyond the statement “every customer matters to us”. This is not a unique position to take and frankly, isn’t this everyone’s mantra? No company wants to lose customers, therefore every customer matters. But we need to think well beyond a standard statement and belief. When companies look at customers and prospects, there are three categories they ... Read more