Tag: hospitals

How to Sell to Hospital Administrators

Tips for Selling to Hospital Executives Get In the Door by Knowing the Biggest Healthcare Pain Points and How to Solve Them The healthcare industry is growing, rapidly. According to the Bureau of Labor Statistics, it’s among the fastest growing industries in the United States. But, with new and ever-changing government regulations, doctor and nurse shortages and other challenges, the growth may not be welcome news to hospital administrators. And the pandemic presented a whole new set of challenges to healthcare facilities and organizations globally. Fortunately, this can be a classic case of turning chaos into opportunity if you are a proactive salesperson. Preparation before a ... Read more

Selling to Hospitals 101: The Hospital Sales Cycle

How Long Does It Take to Sell to Hospitals? If you’re new to hospital sales—or healthcare sales in general—prepare for a long sales cycle. Selling to hospitals and large healthcare organizations can take many months and requires talking to many different stakeholders along the way, including clinicians, purchasing agents, and C-Suite executives. Of course, the faster you get an appointment with a decision-maker, the faster you may be able to close the deal. Another way to maximize your window of opportunity is to find out the fiscal year-end for the hospitals you are targeting. Start by looking up hospitals on GuideStar, a ... Read more