Tag: Lead Generation

How to Generate B2B Sales Leads

Why Your Company Needs a B2B Lead Generation Strategy Leads are the lifeblood of your sales team. When your business development pipeline is dry, you stand to lose more than revenue—you may also lose your top salespeople. It stands to reason then, that you would look to generate leads quickly. Buying a list of targets is one option, but the more complex your solution the more important it is that you focus on quality (not quantity) when it comes to generating prospects for your sales team. A handful of prospects who are qualified and actively searching for a solution like yours are more valuable than ... Read more

How to Sell to Hospital Administrators

Tips for Selling to Hospital Executives Get In the Door by Knowing the Biggest Healthcare Pain Points and How to Solve Them The healthcare industry is growing, rapidly. According to the Bureau of Labor Statistics, it’s among the fastest growing industries in the United States. But, with new and ever-changing government regulations, doctor and nurse shortages and other challenges, the growth may not be welcome news to hospital administrators. And the pandemic presented a whole new set of challenges to healthcare facilities and organizations globally. Fortunately, this can be a classic case of turning chaos into opportunity if you are a proactive salesperson. Preparation before a ... Read more

How to Market Medical Devices and Medical Equipment

Tips for Developing a Low-Budget Medical Device Marketing Strategy After the cost of manufacturing the product, marketing is usually the second biggest expense for most medical device companies. But that doesn’t mean you need a huge marketing budget to generate buzz and interest among physicians, hospital administrators, and other decision-makers who may be interested in your medical device. The key to marketing medical devices, like anything else, is to deliver the right message to the right audience at the right time. We aim to help you do that. But first, a few words about FDA regulations. FDA Marketing Regulations The Food and Drug Administration closely regulates the ... Read more

Selling to Hospitals 101: The Hospital Sales Cycle

How Long Does It Take to Sell to Hospitals? If you’re new to hospital sales—or healthcare sales in general—prepare for a long sales cycle. Selling to hospitals and large healthcare organizations can take many months and requires talking to many different stakeholders along the way, including clinicians, purchasing agents, and C-Suite executives. Of course, the faster you get an appointment with a decision-maker, the faster you may be able to close the deal. Another way to maximize your window of opportunity is to find out the fiscal year-end for the hospitals you are targeting. Start by looking up hospitals on GuideStar, a ... Read more

Prospecting Now is Important – 5 Other Actions to Prioritize

Prospecting is always important to a sales team, not matter when it is – whether we are in good economic times or in times of crisis. Last year was spent, in its entirety, in a pandemic crisis. It was a year like no other year we have ever seen before. Personal and professional lives for everyone across the globe were changed drastically and the changes happened instantly, with no time to prepare for the unprecedented times we faced. The natural inclination for humans is to be cautious, pull back budgets, and put plans on hold. That may mean vacations, the ... Read more

Key Sales Metrics You Should Track in 2018 – And Those You Should Track in 2021

There are some questions we have for you as we update this blog post and examine what we think are the key sales metrics you should be measuring today in 2021, as compared to 2018, the original date if this blog. What has changed in 3 years in the lead generation process for your company? Do you need to re-examine your business development methods? Do you need to adjust your marketing efforts? Does your sales process need to be tweaked? What processes and efforts are producing the best/most return on investment for your company? What are your conversion rates per ... Read more

The Value of Continuity of Lead Generation Activities in a Challenging Business Environment

We cannot say it enough – especially during today’s business conditions. Do not stop prospecting. Do not stop marketing. Do not stop regular communications with current customers, past customers, and prospects. In other words, let us say it again…DO NOT STOP PROSPECTING! The job of a salesperson is to help customers solve critical business issues. Your company has solutions to your prospects’ pain points. The global crisis we are currently experiencing does not remove their business needs. In fact, it may make a solution more important than ever. Contrary to what some may believe – B2B purchasing and acquisitions do ... Read more

Consistency, Persistency, and Prospecting are Key in Tough Economic Times

It is very easy to be reactive rather than proactive during tough economic times when making decisions about your business. In fact, it is human nature to behave in that manner. We are entering a time of uncertainty where extraordinary measures are being taken, globally, to fight an illness that will have a tremendous impact on people, business, and the worldwide economy, both short-term and long-term. When it comes to business, the first thing to be cut always seems to be the marketing budget. The thinking is that we need to cut expenses and marketing is often viewed as an ... Read more

It is No Surprise – Why Part-Time and Sporadic Lead Generation Will Not Fill the Sales Pipeline

Here in the state of Arizona, we had a surprise snowstorm in February 2019. It was amazing to see but we were completely unprepared for shoveling snow, scraping windshields and seeing snowcapped mountaintops in the Phoenix metro area. While snow in Arizona is a big surprise, an empty sales pipeline due to a lack of a full-time focus in lead generation should not surprise anyone.  Recently we were asked if a calling campaign at 10 hours per week/40 hours per month is a smart strategy. The cost of the campaign is attractive. However, should that be the leading decision point ... Read more

Why It’s Important to Crush It in Q1

The new year is a time for new beginnings. Don’t find yourself in Q2 having wasted a whole quarter and now you find you must dig out from behind. Importantly, the first quarter is the time that can set the pace for the entire year – either positive or negative. A slow start to Q1 can dig an insurmountable hole for any company to overcome. Unfortunately, this occurrence is more common than it should be. CRUSHING IT IN Q1 CAN BE THE DIFFERENCE-MAKER FOR ANY COMPANY AND SALES TEAM.    So often companies start their year slowly – there are ... Read more