Tag: leads

The Value of Continuity of Lead Generation Activities in a Challenging Business Environment

We cannot say it enough – especially during today’s business conditions. Do not stop prospecting. Do not stop marketing. Do not stop regular communications with current customers, past customers, and prospects. In other words, let us say it again…DO NOT STOP PROSPECTING! The job of a salesperson is to help customers solve critical business issues. Your company has solutions to your prospects’ pain points. The global crisis we are currently experiencing does not remove their business needs. In fact, it may make a solution more important than ever. Contrary to what some may believe – B2B purchasing and acquisitions do ... Read more

Keep Prospecting Now – Here is Why

We know your company plans on being viable when this global crisis has concluded, therefore you cannot stop prospecting now. This point cannot be stressed enough. You simply cannot stop prospecting. Whether your business expects to see continued sales right now, or your sales will be halted or delayed as a result of the crisis, prospecting becomes even more important during times like these. Each business is different, and we are seeing many companies across multiple industries, worldwide, facing extreme challenges that threaten their viability and survival. As a result, it is imperative you have a plan to reach out ... Read more