Lead Generation Sources: Top 10 Picks for 2024 Success

In the high-stakes arena of business growth, generating leads stands as a cornerstone, evolving from handshake deals to digital engagements. The marketing team focuses its marketing efforts on identifying potential leads, essential for any successful marketing strategy. Gone are the days when cold calls and print ads, staples of traditional marketing, ruled; today’s market demands […]

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Customer Retention = Increased Revenues and Customer Lifetime Value

Costs less than acquiring new customers. Increases profits. Greater ROI. There is no question that customer retention makes great sense for every company, including yours. And during the pandemic crisis, now is the time, more than ever, to implement or renew efforts in this area. Why are customer retention initiatives so valuable to your sales […]

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Customer Reactivation, Why Not?

There are great reasons why not! There are two sides of customer reactivation we need to look at – Why customer reactivation is a valuable strategy How to begin customer reactivation efforts It is important as a successful company and sales team to go beyond the statement “every customer matters to us”. This is not […]

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