Optimizing Your B2B Direct Mail Strategy for Lead Generation
In the digital age, the art of direct mail in B2B marketing, alongside cold emailing, personalized emails, and lead generation campaigns through ad campaigns, might seem like a relic of the past. Yet, this tactile form of communication, surpassing phone calls, has not only stood the test of time but has evolved to become a […]
Consistency, Persistency, and Prospecting are Key in Tough Economic Times
It is very easy to be reactive rather than proactive during tough economic times when making decisions about your business. In fact, it is human nature to behave in that manner. During the COVID-19 global pandemic, we entered a time of uncertainty where extraordinary measures were taken, globally, to fight an illness that has had […]
Keep Prospecting Now and Always – Here is Why
We know your company plans on being viable during a global crisis (the pandemic) and when it has concluded, therefore you cannot stop prospecting now. This point cannot be stressed enough. You simply cannot stop prospecting. Whether your business expects to see continued sales right now, or your sales will be halted or delayed as […]
Efficiency in B2B Sales Process Management
Nearly 65% of businesses say improving their sales process with new technologies is key to growth, yet so many still juggle outdated methods, according to marketing professionals. In the bustling world of B2B businesses, efficiency isn’t just nice—it’s necessary for marketing professionals to meet company and customer needs. Tackling your sales process with smart strategies […]
Appointment Setter Remote
Landing a gig as an appointment setter remote, assisting with outbound calls for the sales team, has become the new gold rush in the digital age, with many positions offering a year quick apply. With businesses evolving and more operations moving online, the demand for skilled communicators with organizational skills to bridge the gap between […]
Prospecting Now is Important – 5 Other Actions to Prioritize
Prospecting is always important to a sales team, no matter when it is – whether we are in good economic times or in times of crisis. The year 2020 was spent, in its entirety, in a pandemic crisis. It was a year like no other year we have ever seen before. Personal and professional lives […]
Lead Generation Sources: Top 10 Picks for 2024 Success
In the high-stakes arena of business growth, generating leads stands as a cornerstone, evolving from handshake deals to digital engagements. The marketing team focuses its marketing efforts on identifying potential leads, essential for any successful marketing strategy. Gone are the days when cold calls and print ads, staples of traditional marketing, ruled; today’s market demands […]
Lead Generation Marketing Agency: 2023’s Top Picks Unveiled
Imagine a bustling marketplace where every marketing campaign’s shout and sign is tailored to catch your attention, promising the exact treasure you seek. Each headline is crafted as a key marketing tool, designed to enhance marketing efforts and stand out in the cacophony of offers. That’s the essence of what a lead generation marketing agency […]
4 Sales Prospecting Mistakes That Are Costing You Business
Identifying and communicating with prospects requires patience and finesse. Every potential customer has a unique situation, and experienced salespeople know how to address each buyer’s issues in a compelling, convincing manner. But that doesn’t mean sales prospecting is easy, and even experienced salespeople are prone to making mistakes now and again. Let’s take a look […]