Tag: Scottsdale AZ

Key Sales Metrics You Should Track in 2018 – And Those You Should Track in 2021

There are some questions we have for you as we update this blog post and examine what we think are the key sales metrics you should be measuring today in 2021, as compared to 2018, the original date if this blog. What has changed in 3 years in the lead generation process for your company? Do you need to re-examine your business development methods? Do you need to adjust your marketing efforts? Does your sales process need to be tweaked? What processes and efforts are producing the best/most return on investment for your company? What are your conversion rates per ... Read more

Dealing With the Holiday Season During a Pandemic

Randi Rotwein-Pivnick, M.A., LMFT In my last post I mentioned that I had been working from home remotely since March and never imagined that the pandemic would have impacted our world as it has. Personally, I don’t know of anyone that has not been impacted negatively in some way or other from COVID-19, and with all the current uncertainty I doubt we will return to ‘normal’ (whatever that might look like), anytime soon. It is of utmost importance, to do what we need to do to stay safe, but we also need to make every effort possible to maintain some ... Read more

How to Restart Your Sales Pipeline After COVID-19

We have all been talking a great deal about the many challenges businesses around the world have faced since the advent of COVID-19. What we have seen and how we have had to pivot our business practices, processes, and operations has been unprecedented. Monthly, quarterly, and annual plans have been scrapped, replaced by emergency, stop-gap, and more immediate tactics. These tactical plans have been created very quickly with the intentions of retaining current business and gaining immediate sales. We are now 4 months into our lives of living with a pandemic. Business must go on! It is vital for our ... Read more

The New Normal… What Comes Next.. What is the Next Step?

RANDI ROTWEIN-PIVNICK, M.A., LMFT I, as well as all those I have spoken to, would have never imagined that we would experience a Pandemic like COVID-19 in our lifetime. For most, our lives have now been turned upside down. We have had to navigate so many of our essential life necessities (work/finances, ability to get food, staying safe, and keeping our loved ones safe and protected) for the first time in our lives. Unfortunately, we are finding that the answers to our questions are often different, depending on from whom it is you are gathering your information from. These times ... Read more

The Value of Continuity of Lead Generation Activities in a Challenging Business Environment

We cannot say it enough – especially during today’s business conditions. Do not stop prospecting. Do not stop marketing. Do not stop regular communications with current customers, past customers, and prospects. In other words, let us say it again…DO NOT STOP PROSPECTING! The job of a salesperson is to help customers solve critical business issues. Your company has solutions to your prospects’ pain points. The global crisis we are currently experiencing does not remove their business needs. In fact, it may make a solution more important than ever. Contrary to what some may believe – B2B purchasing and acquisitions do ... Read more

Customer Retention = Increased Revenues and Customer Lifetime Value

Costs less than acquiring new customers. Increases profits. Greater ROI. There is no question that customer retention makes great sense for every company, including yours. And during the pandemic crisis, now is the time, more than ever, to implement or renew efforts in this area. Why are customer retention initiatives so valuable to your sales team and company? Marketing effort at less cost – Because you’ve already converted the customer at least once, when you retain a customer your marketing, advertising, lead generation, and promotion are a fraction of the cost of acquiring new customers. Less sales and marketing efforts ... Read more

Surviving the New “Normal”

Randi Rotwein-Pivnick, M.A., LMFT The world is experiencing a state of much uncertainty and very few people’s lives (if any) are not being impacted in some negative way. The majority of us are being ‘forced’ to self-quarantine, in hopes of slowing the growth of COVID-19, and self-quarantine coupled with the increased concerns and anxiety from the unknown can create significant detrimental impact to us both physically and psychologically. Spending time in quarantine can take a serious mental toll, frequently leaving people feeling like they have no control over the situation, and at extreme, feeling like they have no control over their ... Read more

Be Purposeful About Your Time: How To Get The Most Out of It

Randi Rotwein-Pivnick, M.A., LMFT Time Management Do you often miss deadlines or can’t complete the day’s “TO DO” list? Learning how to be more effective with your time can make a huge difference in your level of career success. Lack of good time management skills can ruin your career. However, if you utilize the following TIME MANAGEMENT TECHNIQUES, you just may find yourself soaring to the top of the success ladder. Time Management is the ability to organize and plan the time you spend on activities in a day. We all have 1440 minutes in a day; however, how you ... Read more

Keep Prospecting Now – Here is Why

We know your company plans on being viable when this global crisis has concluded, therefore you cannot stop prospecting now. This point cannot be stressed enough. You simply cannot stop prospecting. Whether your business expects to see continued sales right now, or your sales will be halted or delayed as a result of the crisis, prospecting becomes even more important during times like these. Each business is different, and we are seeing many companies across multiple industries, worldwide, facing extreme challenges that threaten their viability and survival. As a result, it is imperative you have a plan to reach out ... Read more

Consistency, Persistency, and Prospecting are Key in Tough Economic Times

It is very easy to be reactive rather than proactive during tough economic times when making decisions about your business. In fact, it is human nature to behave in that manner. We are entering a time of uncertainty where extraordinary measures are being taken, globally, to fight an illness that will have a tremendous impact on people, business, and the worldwide economy, both short-term and long-term. When it comes to business, the first thing to be cut always seems to be the marketing budget. The thinking is that we need to cut expenses and marketing is often viewed as an ... Read more