Tag: trade shows

How to Generate B2B Sales Leads

Why Your Company Needs a B2B Lead Generation Strategy Leads are the lifeblood of your sales team. When your business development pipeline is dry, you stand to lose more than revenue—you may also lose your top salespeople. It stands to reason then, that you would look to generate leads quickly. Buying a list of targets is one option, but the more complex your solution the more important it is that you focus on quality (not quantity) when it comes to generating prospects for your sales team. A handful of prospects who are qualified and actively searching for a solution like yours are more valuable than ... Read more

How to Market Medical Devices and Medical Equipment

Tips for Developing a Low-Budget Medical Device Marketing Strategy After the cost of manufacturing the product, marketing is usually the second biggest expense for most medical device companies. But that doesn’t mean you need a huge marketing budget to generate buzz and interest among physicians, hospital administrators, and other decision-makers who may be interested in your medical device. The key to marketing medical devices, like anything else, is to deliver the right message to the right audience at the right time. We aim to help you do that. But first, a few words about FDA regulations. FDA Marketing Regulations The Food and Drug Administration closely regulates the ... Read more