Tag: TV

How to Generate B2B Sales Leads

Why Your Company Needs a B2B Lead Generation Strategy Leads are the lifeblood of your sales team. When your business development pipeline is dry, you stand to lose more than revenue—you may also lose your top salespeople. It stands to reason then, that you would look to generate leads quickly. Buying a list of targets is one option, but the more complex your solution the more important it is that you focus on quality (not quantity) when it comes to generating prospects for your sales team. A handful of prospects who are qualified and actively searching for a solution like yours are more valuable than ... Read more