Intelemark Publishes New White Paper: Evaluating the Effectiveness of B2B Telemarketing: Does It Still Work?

Phoenix, AZ, December 20, 2016 — Intelemark is offering a free White Paper entitled “Evaluating the Effectiveness of B2B Telemarketing: Does It Still Work?” that is a culmination of almost a quarter of a century of connecting with prospects and customers using the telephone.

Murray Goodman, CEO of Intelemark, states, “We want to refute the misconception that telemarketing is dead. There are a lot of ways a good B2B telemarketing campaign can lead to significantly more sales.”

In fact, Intelemark is known as The Business Connection Company for that very reason.

The newly published White Paper details 7 of the most influential ways that telemarketing can impact the sales function:

1. Lead generation
2. Appointment setting
3. Event promotion
4. Follow up on leads, web inquiries, trade shows, etc.
5. List scrubbing
6. Market research and intelligence
7. Upselling & renewals

Says Goodman, “Telemarketing is an effective strategy that is used prominently today to connect with their prospects and customers.”

For additional information or a free download of the White Paper, visit https://www.intelemark.com.

About Intelemark

Based in Phoenix, Arizona, Intelemark designs highly customized and well-crafted B2B demand generation campaigns that connect businesses with prospects and customers. Services involve all aspects of sales pipeline development including appointment setting, sales lead generation, lead qualification, lead nurturing, sales intelligence, direct response follow-up, market research, and more. To perform at the highest levels and deliver the best results, Intelemark focuses on gaining intimate knowledge of each client’s brand. Intelemark has partnered with many of the world’s most prominent companies and has the well-earned reputation as “The Business Connection Company™.” For more information, visit www.Intelemark.com.

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