Unveiling the Secret to Successful B2B Appointment Setting

Are you tired of your sales team struggling to secure appointments with potential B2B clients? Rest assured, you’re not alone and your competitors may be struggling with the same challenges. Many businesses encounter challenges when it comes to appointment setting, but these obstacles can be overcome. In this article, Let’s explore common challenges in B2B […]

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What is Lead Generation?

At its core, lead generation is the step in the sales process where an organization identifies an appropriate target audience for their company that ultimately leads to a scheduled meeting for their salesperson. The definitive goal is to identify and attract potential customers who are interested in the products or services offered by a business, […]

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What is B2B Appointment Setting?

At its core, B2B appointment setting is the step in the sales process for an organization where a meeting is scheduled for their salesperson because they have identified an appropriate target audience for their company. These prospects have been qualified as someone who is highly likely to purchase its products or services. In other words, […]

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Effective Strategies for Identifying Qualified Prospects in Your Target Market

In a B2B appointment setting campaign, finding qualified prospects involves identifying potential customers who meet the specific criteria set by your business for your target market. Understanding who the buyer is and who the economic buyer is, is essential for targeting prospects – they are not always the same. It requires a targeted approach. Here […]

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Understanding the Meaning and Importance of a Qualified B2B Appointment

Setting a qualified appointment in a B2B (business-to-business) appointment setting campaign typically refers to the process of arranging a meeting or consultation between a sales representative or business professional and a potential customer who has been identified as a promising lead for the specific product or service being offered by a company and has a […]

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Clutch Recognizes Intelemark Among Arizona’s Top Voice and Call Center Services Providers for 2022

At Intelemark, we celebrate more than two decades of helping companies grow their business. There are B2B appointment setting companies who tell you they can increase your sales pipeline activity. And then there’s us. For 22 years, we have done one thing and one thing only; put our clients in front of their desired buyers. […]

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Post Traumatic Growth and Personal/Career Expectations Post COVID

By Randi Rotwein-Pivnick, M.A., LMFT, INC Last year we all felt the impact as our world changed before our eyes when COVID took control of our ‘freedom’ to come and go as we please, as well as robbing many of us of our securities (loss of jobs, incomes, homes, and unfortunately, for many, the loss […]

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What Makes a Good Salesperson?

Because selling is such a vital part of the economy and business, psychologists have long studied the traits and characteristics of a successful salesperson. Much has been written on the subject, so much so that people can generally (and correctly) assume the traits that set good sales representatives apart from great sales representatives are confidence, […]

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Customer Reactivation: What, Why, How?

Win Back Dormant Customers With a Customer Reactivation Campaign If you’re in sales or marketing, your primary concern is bringing in new customers. That’s to be expected—after all, new business is the engine that sustains businesses growth. But if you aren’t trying to re-engage inactive customers, you may be missing out on a huge source of untapped revenue: A […]

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Social Selling 101: Using Social Media to Reach B2B Buyers

One of the most surprising changes in the B2B marketplace is how B2B buying decisions are happening and who’s responsible for making them. A study by Google and Millward Brown Digital found that a growing number of B2B decision makers are now aged between 18 and 34 years old. Considering that millennials are the largest social media user demographic, […]

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