Work Burnout

Randi Rotwein-Pivnick, M.A., LMFT Burnout is a cumulative process of continual stress, which can be extremely harmful in large doses. The longer the chronic stress lasts, the more damage it does to your body and the more resources it depletes. Although Burnout can be the result of both professional and personal life, most often it […]

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Anatomy of a Successful Campaign - Building Blocks for for a Solid Foundation

Anatomy of a Successful Campaign

What are the elements that make up the foundation for a successful lead generation campaign? A campaign that you can duplicate year to year without having to reinvent the wheel each time. If you want to maximize your campaign investment, it goes without saying that proper planning is essential. Carefully setting up the building blocks […]

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Don’t Ignore the 4th Quarter… There ARE Business Opportunities in Q4

Does business really stop in Q4, during the Fall and Holiday season? We offer an emphatic NO in answer to that question. It is widely believed that attention to and focus on work and productivity is elsewhere with the holidays and time off on the immediate horizon. Business does not stop during the last few […]

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Beware of the inner critic

Randi Rotwein-Pivnick, M.A., LMFT From the moment we awake, we have a dialogue running through our brain. This is known as internalized dialogue. Sometimes we are aware of that dialogue, but often times, we are not, as it is automatic and subconscious. This internalized dialogue can be negative or positive. Negative self-talk (internalized negative dialogue) […]

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Don’t Let the “No’s” Impact You Negatively

Randi Rotwein-Pivnick, M.A., LMFT Fear of rejection is common amongst people in the sales field, whether it be a salesperson, a business development representative, or a professional appointment setter.  No one likes to hear “NO”, and people in the sales field subject themselves to that possibility over and over again on a regular basis. “NO” […]

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How to Perform B2B Market Research

How to Perform B2B Market Research Market research is market research, right? Not quite. For starters, the B2B buying process is more complex than purchasing decisions made by consumers. In B2B sales, there are often multiple stakeholders that you will need to convince and convert in order to close the deal. The B2B space is […]

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Social Selling 101: Using Social Media to Reach B2B Buyers

One of the most surprising changes in the B2B marketplace is how B2B buying decisions are happening and who’s responsible for making them. A study by Google and Millward Brown Digital found that  a growing number of B2B decision makers are now aged between 18 and 34 years old. Considering that millennials are the largest […]

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Customer Reactivation: What, Why, How?

Win Back Dormant Customers With a Customer Reactivation Campaign If you’re in sales or marketing, your primary concern is bringing in new customers. That’s to be expected—after all, new business is the engine that sustains businesses growth. But if you aren’t trying to re-engage inactive customers, you may be missing out on a huge source […]

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B2B Sales Objections You Should Never Hear

Why B2B Buyers Say “No” (and What You Can do About it) If you’re in B2B sales, you’ll probably hear “no” a lot more than you hear “yes” over your career. But that doesn’t mean every objection is a rejection; it just means a prospect isn’t quite ready to act—or rather, it means you still […]

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Setting Expectations: B2B Telemarketing Campaign Results

Would You Rather Be Delighted or Disappointed with Your Calling Campaign? Investments are not without expectations, and B2B telemarketing campaigns are no exception. Unfortunately, setting realistic expectations is not something that many companies in this industry do very well. We think lead generation companies can do better, because we think lead generation customers deserve better. […]

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