IT Decision-Makers: Roles, Titles, and How to Reach Them
IT decision-makers are the leaders and specialists who influence technology strategy, evaluation, security, data, budgets, and implementation. The right contact varies by solution, and newer titles can make a simple executive list an unreliable targeting tool. This guide explains common and emerging IT roles, from senior executives to data and architecture leaders. It also shows […]
2018 Healthcare Conferences You Should Attend
Top Healthcare Conferences in 2018 Exhibit Opportunities That Can Help You Generate Quality Leads in the Healthcare field Does your success depend on your ability to reach key decision-makers in healthcare? Do you have a product or service that improves the delivery of care or helps improve the process, quality, and efficiency of healthcare systems? […]
Selling to Hospitals: Decision-Makers in Healthcare
Target Your Hospital Sales Pitch to the Right People Who Makes the Purchasing Decisions in a Hospital? If you work in healthcare related sales, it’s important that you know who’s who in hospitals. Setting appointments and generating leads is about selecting the right targets. Knowing who can help direct your outreach and communication efforts to […]
What to Avoid When Choosing a Telemarketing Agency
There’s plenty of advice to be found on how to select the right telemarketing agency for your next marketing campaign. This article takes a different approach and covers what you should avoid when selecting an agency with whom to partner. Are their “free” offers really free? Avoid agencies that hold a “free” resource ransom in […]
2 Top Best Practices for B2B Calling Campaigns
Before you schedule your next B2B calling campaign, consider how the following best practices can enhance that campaign and generate better results. Use a targeted approach. Using a targeted approach involves researching your target companies to find the right contact at the right level. You can save time and money by identifying key decision-makers early […]
How to Improve Your Sales Prospecting Strategy
What constitutes an effective sales prospecting strategy? Some sales folks say it has to do with targeting and having the right offer, while others say it depends on the value and number of touches. Hubspot recently reported that “Before a salesperson has a chance to contact a prospect, he or she is already 57% of […]
How to Grow Your Sales Pipeline
The most fundamental way to grow your sales pipeline is to be in front of people who are in the early stages of evaluating a product or service you offer. While there are many tactics that will allow you to get in front of “the right people at the right time,” B2B organizations agree that […]
How Be Successful When You Outsource Telemarketing
Telemarketing is one of the most effective ways to generate leads today for most B2B companies. Outsourcing your telemarketing efforts can help to ensure you get the results you want, but how can you help to ensure the success of your campaign? Here are a few tips to consider before you partner with a telemarketing […]
B2B Lead Generation Tactics: Telemarketing Ranks #3 Out of 26 Most Effective Ways
Today’s marketers say the most pressing need is generating leads (no surprise). A recent infographic by Placester found that B2B telemarketing ranked #3 on a list of the 26 best ways to generate leads, behind inside sales and exclusive events. Despite the recent popularity of inbound marketing practices, B2B telemarketing is still alive and well […]
Intelemark Publishes New White Paper: Evaluating the Effectiveness of B2B Telemarketing: Does It Still Work?
Phoenix, AZ, December 20, 2016 — Intelemark is offering a free White Paper entitled “Evaluating the Effectiveness of B2B Telemarketing: Does It Still Work?” that is a culmination of almost a quarter of a century of connecting with prospects and customers using the telephone. Moe Nashman, CEO of Intelemark, states, “We want to refute the […]