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Experience Matters in Specialized B2B Industries Like Healthcare

Healthcare lead generation and appointment setting is an art form that Intelemark has perfected over the past 10 years since our CEO came to Intelemark. Murray Goodman, current Intelemark CEO, spent over 15 years selling into hospitals and clinics, overseeing large sales organizations that targeted hospitals, clinics and physician practices, and consulting with organizations as well as companies that marketed to hospitals, group practices, and clinics. It is those years of experience that provide the foundation for the expertise and lead generation services Intelemark provides to its clients who prospect to these organizations. Intelemark’s combined management team has over 30 years of experience in the field. Our agents collectively have numerous additional years in the healthcare services field.

Our level of experience and success dealing with both sides of the healthcare equation allow us to provide a unique perspective to our clients who seek to penetrate the healthcare lead generation and appointment setting space. Our years of experience allow us to craft the appropriate messaging required in a healthcare lead generation and appointment setting campaign. Intelemark provides mature, experienced and qualified agents who are fluent in the nuances of the industry, setting the expectations required for a successful healthcare marketing campaign.

Our agents are comfortable reaching high level decision makers, professionally articulating our clients’ value proposition, qualifying prospects based on the criteria provided by the client, and then setting an appointment with this decision maker. Our agents’ years of experience talking to healthcare executives give them the expertise and knowledge to have conversations that ultimately lead to a successful healthcare lead generation effort. This results in Intelemark always providing our clients with high-quality, qualified leads. 

The importance of this level of experience cannot be overstated in providing successful calling campaigns. Simply stated, Intelemark and its agents understand the decision making process in the healthcare industry. Our agents understand the daily challenges faced by the prospect and are sensitive to those challenges. They are respectful and know how to how to effectively talk with a healthcare executive, not at them. Most importantly, our agents represent our clients in the most professional manner possible, fervently protecting their brand in the process.

Healthcare Sales Need Intelligent Lead Generation Strategies for  Healthcare Marketers

Healthcare providers, their sales leads and sales team are tasked with keeping a full sales pipeline at all times, replenishing it as necessary. However, that is a time-consuming task, especially for sales teams who thrive on closing the sales vs. spending precious time on prospecting. B2B healthcare companies must deploy a marketing strategy that includes content marketing, digital marketing, email marketing, and search engine optimization (SEO) in order to complement their outreach efforts.

Marketing Strategy, Smart Planning, and the Right Target Audience Are Key To Success. Marketing Tips

At Intelemark we create a strategic plan before commencing every campaign.

Some of the key points we address are:

  1. Do we have a correct, and current target audience list with sufficient contact information?
  2. We ensure that we have deployed our most capable team of managers, agents, and support team.
  3. We assess the clarity of messaging to make certain the planned messaging is clear and concise.
  4. We strategically plan the campaign to include a valuable information piece provided by the client for Intelemark agents to send to an inquisitive prospect.
  5. Intelemark addresses all logistical issues for a successful Healthcare lead generation and appointment setting campaign?
  6. Assigned the correct support team to the account.
  7. Assure all barriers to success have been identified.

One very important aspect in providing a successful campaign is to be certain that the client is prepared for success. This may sound obvious, but often, in all different types of campaigns, the client is ready to have their vendor begin the lead generation campaign without being completely prepared internally for a high quantity of quality leads they will receive.

This includes:

  • Determining the objective of each qualified lead or appointment
  • Assigning who will manage the leads or appointments
  • Establishing next steps after a successful call
  • Establishing next steps after a call with a prospect who may not be quite ready to move forward in the sales process

From our years of experience, we can speak fluently about medical equipment and medical devices, technology, purchasing, hardware, human resources, staffing, and language services, to name a few. Whether a hospital, an outpatient clinic, surgical center,  wellness, imaging center, physician practice, or even group purchasing organizations, we’ve called them all! And as you work with Intelemark, you will quickly realize that our knowledge and understanding of healthcare lead generation and appointment setting is a valuable asset to companies who are in search of revenue growth opportunities.

Why not let Intelemark provide a test campaign for your company so that you can see firsthand the results?

Contact Intelemark today to understand how a customized financial lead generation campaign can drive outstanding results for your company.


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