Integrated Cold Calling and Email Turbocharge a Successful Campaign | Intelemark
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CASE STUDYIntegrated Cold Calling and Email Turbocharge a Successful Campaign

Client:

Cyber Security Solutions Provider

Industry:

Cyber Security and Incident Response Technology

Calling Campaign:

Multiple Campaigns

SERVICE ENGAGEMENT

Integrated Cold Calling and Email Turbocharge a Successful Campaign Intelemark
  • Calling Campaign
  • Email Campaign
  • Lead Generation
  • Lead Qualification

 

CLIENT CHALLENGES/GOALS

Integrated Cold Calling and Email Turbocharge a Successful Campaign Intelemark

The client engaged Intelemark to conduct follow up calls with key contacts made at a large trade show and technology conference. The call campaign had been running successfully for quite some time, but they ran into a problem related to the conference attendees.
 

They planned to send an email to each attendees prior to the follow up call from Intelemark but could not find an easy cost effective solution.

The goals of the campaign included:

SOLUTIONS

As a result of the problem faced by the client in the email phase of the campaign, they reached out to Intelemark to see if we could offer an affordable resolution.
 
Although Intelemark didn’t offer a service for sending mass email blasts at the time of the campaign, our data manager researched and found a viable resource that we could use to meet the needs of the client. When the client was contacted with the solution, they were thrilled!
 
Intelemark implemented its proven onboarding system for the new client project, which included:

 

RESULTS


The process of emailing and then calling the conference attendees was very productive! Success rates for the overall campaign skyrocketed, with a large number of follow up calls generating highly qualified and interested prospects.

Helped to Identify ROI for Conference Expenditures
Able to clearly determine ROI by identifying leads that bring revenue.
 
They obtained an increased number of leads per week with qualified prospects.
Brand Awareness
Gained incremental brand awareness which endured post conference.
 
The company also saw a distinct improvement in the quality of the leads they received.
Follow Up = Sales
Utilizing a dual strategy for post conference follow up produced a larger number of interested prospects than the original single strategy plan, which then generated more highly qualified leads than previous campaigns.

 

THE HIGHLIGHTS

Intelemark solved the client’s problem with a solution that was not previously in our services offering.
 
However, our key goal was to utilize business expertise and experience to solve the problem for the client, even if it required thinking “outside the box” and implementing and a new service.
Learning and understanding the client’s business and their needs fully, the Intelemark team was able to deliver an integrated, multi faceted campaign that solved what seemed to be an unsolvable problem for the client.
The client needed an affordable solution for one phase of their multi phase trade show follow up campaign. They engaged Intelemark in one phase of the campaign and when they realized they didn’t have a viable solution for another phase of their campaign, they turned to Intelemark for a resolution. The client relied on Intelemark’s years of experience to resolve a problem with a service we did not even offer at the time of the campaign.
 
As a result of smart problem solving, expertise in the lead generation business, knowledge, and experience, Intelemark was able to respond with the optimum answer to the perplexing problem.

 

THE INTELEMARK DIFFERENCE:

Intelemark specializes in complex calling campaigns. Thorough preparation, positivity, experience, consistency and tenacity are some of the ways Intelemark agents continue to deliver outstanding value for clients of all sizes.

 

Contact Intelemarkat 602-943-7111 or at Intelemark.com for more information and to learn how we can deliver results to meet your business objectives.

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