Insights
The Intelemark blog, page 88.
Straight talk on appointment setting, lead generation and building a B2B pipeline, one call at a time. 1,306 articles.
Articles.
· 10 min readB2B Lead Generation Case Studies: How to Create and Use ThemB2B lead generation case studies help prospects evaluate a company through evidence rather than promises. The strongest examples show the customer’s starting point, the problem addressed, the work completed, and the results, with enough context to remain credible. This guide explains how to research, write, approve, and promote a useful case study. It also coversRead article 
· 14 min readCracking the Code: How to Get Past a Gatekeeper During Sales CallsSales calls can be a tricky business, especially when it comes to getting past the gatekeeper. A gatekeeper is someone who stands between you and the key decision makers (KDMs) that you need to reach in order to close a sale. They can be frustrating, but with the right tactics, you can increase your chancesRead article 
· 3 min readBoosting Manufacturing Sales: Key CRM and IT TrendsIn today’s technology-driven world, the manufacturing sector is undergoing a seismic shift, thanks in part to advancements in Customer Relationship Management (CRM) and Information Technology (IT). These changes are not just altering the way manufacturers operate but are also creating a new set of rules for sales professionals. This blog post aims to serve asRead article 
· 12 min readMining for Growth Gold: How To Optimize Email Marketing & Schedule More MeetingsMining for Growth Gold Growth hacking is a term used to describe the creative process of finding and exploiting opportunities for rapid growth. It is often used in digital marketing, but it can also be applied to any business endeavor. The goal of growth hacking is to find the most efficient and cost-effective way toRead article 
· 6 min readYour Sales Potential with Sales Enablement – 5 Tips to Help Your Team Close More DealsSales enablement is a relatively new concept in the business-to-business-sales-potential/”>. It involves using technology, processes, and resources to increase the effectiveness of sales teams. By leveraging these tools, organizations can improve their overall sales performance and achieve better results. Definition of Sales Enablement Sales enablement is defined as the practice of providing sales professionals withRead article 
· 6 min readHow to Boost Your Sales Team Performance with Target Account SellingTarget Account Selling (TAS) is a sales process that focuses on selling to specific companies and organizations. It is an effective way for businesses to identify, develop, and close sales with key accounts. TAS has become increasingly popular in the business world because it provides a structured approach to targeting accounts with the highest potentialRead article 
· 5 min readWays Needs-Based Selling Can Boost Your Sales PerformanceNeeds-based selling is a powerful sales approach that can help businesses achieve their goals and objectives. It involves understanding the customer’s needs and providing solutions to meet those needs. By focusing on the customer’s needs, companies can build strong relationships with customers and increase their sales performance. Through needs-based selling, companies can benefit from buildingRead article 
· 9 min readLead Generation Tools to Boost Your Sales Funnel and Improve Your Customer EngagementLead generation is the process of identifying and connecting with potential customers. It is a critical part of any successful marketing strategy, as it builds relationships with buyers and helps to create a steady stream of leads for sales teams. Lead generation tools are designed to help businesses capture, track, and manage lead data moreRead article 
· 3 min read7 Top Hospital Sales and Operational Challenges and How to Overcome ThemIn the intricate world of healthcare, hospitals are more than just medical facilities; they are intricate financial ecosystems. The challenges in maintaining a smooth financial operation are numerous and complex, often requiring specialized solutions. For salespeople aiming to penetrate this sector, understanding these challenges is crucial. At Intelemark, we have honed our expertise in navigatingRead article 
· 4 min readUnderstand the Difference Between an Account Executive and Sales Development RepresentativeAn Account Executive (AE) and sales development representative (SDR) are two essential roles in the sales process. An Account Executive is responsible for managing the sales process from start to finish, while an SDR is responsible for generating leads and filling the pipeline with qualified prospects. Together, they form a powerful team that can helpRead article 
· 5 min readSecrets of Sales Lead, Prospect and Opportunity: What’s the Difference?Lead generation is the process of finding potential customers who have an interest in a company’s products or services. It is a critical component of the sales process that helps businesses identify and acquire new customers, as well as nurture existing relationships. In order to generate leads, companies must build relationships with their target audienceRead article 
· 9 min readAre You Talking to the Right Person? 5 Tips to Connect with the Decision Maker on a Sales CallMaking successful sales calls is a key part of any business. It’s important to make sure you are connecting with the right person on those calls in order to get the desired outcome. Doing so can be challenging as many businesses have complex organizational structures and decision makers can be difficult to reach. However, thereRead article Start
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