3 Metrics for Evaluating Outsourced Calling Campaigns
When you outsource a calling campaign, you’re trusting a third party to handle one of your company’s most significant and mission-critical activities: lead generation. To evaluate the company you’ve hired, you need to monitor specific performance benchmarks. Three of those include: The number of qualified leads generated Your cost per qualified lead Return on investment from […]
New Executive Report! Why Outsourcing to B2B Lead Generation Companies Works
Our latest executive report is here, and it’s all about outsourcing! In Benefits of Outsourcing to B2B Lead Generation Companies, we show you how outsourcing can: Increase the volume and quality of your leads More effectively communicate your value proposition Help you avoid the time and expense of managing an in-house team Gain valuable insights […]
Intelemark Publishes New Executive Report: Benefits of Outsourcing B2B Lead Generation
Latest Report Reveals Advantage of Selecting an Experienced Partner for Lead Generation and Appointment Setting Phoenix, Arizona (February 2, 2016) – Intelemark, a leading provider of demand generation services, has published a new executive report, Benefits of Outsourcing to B2B Lead Generation Companies. The latest resource shows the advantages organizations can enjoy by working with […]
Outsourcing to B2B Lead Generation Companies Provides Best ROI, According to New Report
Should you keep lead generation in-house or outsource to an experienced firm? According to a new executive report from Intelemark, a provider of demand generation services, outsourcing to the right partner offers the best ROI for many organizations. In the report, Benefits of Outsourcing to B2B Lead Generation Companies, Intelemark reveals how outsourcing lead generation […]
Benefits of Outsourcing to B2B Lead Generation Companies
Should You Outsource Your Lead Generation? Should you outsource your B2B lead generation to an experienced provider or handle it in house? If you own or work for a company in the B2B world, it’s a decision you must make. And like most things in the B2B space, the decision may come down to return […]
What Sets the Best Appointment Setting Companies Apart?
In one sense, most appointment setting companies do the same thing. They place calls to targets in your database, ask qualifying questions, and try to set appointments with contacts who represent a legitimate opportunity. But there’s one thing that distinguishes the best firms from the rest: The meticulous process they follow before picking up the […]
Lead Services Must Understand Your Solution’s Impact on Your Market
Lead generation isn’t just a matter of placing calls, asking questions, and updating information in your CRM application. When done correctly, it’s a nuanced exercise that requires a deep understanding of your company’s mission and business model. That being the case, it should come as no surprise that any lead services you hire absolutely need […]
How to Identify the Best B2B Lead Generation Companies
Selecting a lead generation partners requires research. You want to choose a company that delivers results while representing your brand accurately and responsibly. Here are a few tips for identifying the best B2B lead generation companies: Lead qualification: How does the company determine what questions to ask your leads? Choose a company that collaborates with […]
How Lead Engagement Stimulates Sales Pipeline Development
Filling your sales pipeline development campaign with qualified prospects requires substantial effort from marketing and sales teams. With increasing frequency, the companies that consistently turn leads into viable sales opportunities do so by engaging leads every stage of the buying cycle. Effective lead engagement isn’t just about sending timely emails and placing phone calls to […]