With Intelemark, you can reach dormant or lost customers through a Customer Reactivation Campaign.
There are many reasons why a customer has disengaged from your company’s products or services. A Customer Reactivation Campaign is designed to entice them to become active customers again.
Imagine if your customer list has 25-50 percent of contacts classified as “inactive.” This means at some point in the past, these customers purchased from you or engaged with your company in some way. You’ve already spent the time, effort, and money to get them as a customer.
Since it’s more cost-effective to bring back prior customers than it is to find new customers, why not reach out through a telemarketing campaign designed to find out how you can re-engage with them?
Intelemark provides proven results for our clients who choose a Customer Reactivation Campaign.
Intelemark’s Customer Reactivation Campaigns can provide a multitude of benefits, such as:
- Increase revenues by reselling or upselling to reactivated customers.
- Determine the reason a customer is inactive.
- If they’ve gone with a competitor, learn the reason why.
- Understand how you can win them back.
- Strengthen retention of existing customers.
- Business intelligence for continuous business improvement.
Why is telemarketing an important part of your customer reactivation strategies?
- Telemarketing offers a more personalized approach with customized messages targeted to individuals within the dormant account. Two-way communication is a key strategy for nurturing relationships needed for reactivating lost customers.
- With a Customer Reactivation telemarketing campaign, you can proactively re-engage with your customers utilizing a highly skilled agent who knows how to communicate the “we want you back” message effectively.
- Telemarketing offers a human touch that you can’t get with emails or social media. It’s a fundamental strategy for increasing revenue and finding out why customers are falling through the cracks, which is business intelligence that can help you manage attrition.
A Customer Reactivation Campaign is one of the highest ROI opportunities in your marketing strategy.
Intelemark can help you determine which customers on your inactive list are most likely to be re-engaged.
Plan a Customer Reactivation Campaign today before those customers are gone forever! Contact Intelemark to discuss how our expertise can help turn your lapsed customers into returning sales revenue.