Insights
The Intelemark blog, page 105.
Straight talk on appointment setting, lead generation and building a B2B pipeline, one call at a time. 1,306 articles.
Articles.
· 2 min readWhat to Expect From a B2B Appointment Setting Test CampaignBefore making a long-term commitment with an appointment setting firm, you should consider a test campaign. Reliable companies that are confident in their methods should be more than happy to accommodate a test campaign that: Gives you a realistic idea of the company’s performance should you choose to pursue a larger engagement Allows you toRead article 
· 2 min readThis Lead Generation Strategy Enables B2B Sales SuccessIf you’re currently rethinking your B2B lead generation strategy, pay close attention to the activities of your inside sales team. The message they deliver could mean the difference between connecting with a high quality lead or failing to do so. That’s according to a recent survey of over 600 B2B marketers in which 77% ofRead article 
· 2 min readWhat is Demand Generation vs. Lead Generation?Sometimes when B2B marketers talk about lead generation, they mean demand generation. And sometimes people are trying to create demand using lead generation tactics. It’s time to set the record straight on the difference between these two marketing strategies. What is Demand Generation? The purpose of demand generation is to create awareness of, interest in,Read article 
· 2 min read5 Best Practices for B2B Appointment SettersCorporate B2B decision-makers are under a time crunch to manage multiple priorities each day without taking phone calls from people trying to sell them something. Is it any surprise that they put up walls and use gatekeepers to manage their time better? The crux of the matter is that your salesforce is trying to carryRead article 
· 1 min readWhen Should You Outsource Appointment Setting?To bring sales opportunities to fruition, you’ve got to set appointments with qualified leads. But at what point does keeping appointment setting in-house no longer make sense? The following factors can have a serious impact on your ability to consistently set appointments without third party assistance: Hiring and onboarding: Building an inside sales team takesRead article 
· 1 min readDuring Calling Campaigns, Accurately Assess Buying AuthorityMost calling campaigns require some type of assessment if a contact has the buying authority to make purchase decisions. But how do you ascertain whether that contact is really in a position to buy? It can be uncomfortable if an agent jumps right in and asks, “Who makes the decisions around here?” Here are someRead article 
· 2 min readCollaboration Maximizes B2B Sales Lead GenerationEvery B2B organization wants to generate more leads, and improving collaboration among business units can help make it happen. Everyone agrees that aligning Sales and Marketing around common goals and processes is critical. However, are there other stakeholders who should be involved in the maximize lead generation discussion? Defining lead qualification levels and performance benchmarksRead article 
· 3 min read3 Metrics for Evaluating Outsourced Calling CampaignsWhen you outsource a calling campaign, you’re trusting a third party to handle one of your company’s most significant and mission-critical activities: lead generation. To evaluate the company you’ve hired, you need to monitor specific performance benchmarks. Three of those include: The number of qualified leads generated Your cost per qualified lead Return on investment fromRead article 
· 1 min readNew Executive Report! Why Outsourcing to B2B Lead Generation Companies WorksOur latest executive report is here, and it’s all about outsourcing! In Benefits of Outsourcing to B2B Lead Generation Companies, we show you how outsourcing can: Increase the volume and quality of your leads More effectively communicate your value proposition Help you avoid the time and expense of managing an in-house team Gain valuable insightsRead article 
· 3 min readOutsourcing to B2B Lead Generation Companies Provides Best ROI, According to New ReportShould you keep lead generation in-house or outsource to an experienced firm? According to a new executive report from Intelemark, a provider of demand generation services, outsourcing to the right partner offers the best ROI for many organizations. In the report, Benefits of Outsourcing to B2B Lead Generation Companies, Intelemark reveals how outsourcing lead generationRead article 
· 1 min readWhat Sets the Best Appointment Setting Companies Apart?In one sense, most appointment setting companies do the same thing. They place calls to targets in your database, ask qualifying questions, and try to set appointments with contacts who represent a legitimate opportunity. But there’s one thing that distinguishes the best firms from the rest: The meticulous process they follow before picking up theRead article 
· 1 min readLead Services Must Understand Your Solution’s Impact on Your MarketLead generation isn’t just a matter of placing calls, asking questions, and updating information in your CRM application. When done correctly, it’s a nuanced exercise that requires a deep understanding of your company’s mission and business model. That being the case, it should come as no surprise that any lead services you hire absolutely needRead article Start
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