Cover All Corners of Your Business – Reach Out to Current and Past Clients Too
You are a company that is examining your revenues up to this point in the year. Whether it’s mid-November and there is less than 6 weeks left in the year or it’s the end of the first month of Q2, what should the focus be for you and your team? Your sales team is ultimately […]
Customer Reactivation Campaigns: Strategy, Steps, and Examples
Customer reactivation focuses on people or accounts that previously purchased, engaged, or showed meaningful interest but have since become inactive. Because the relationship already has history, the most useful outreach acknowledges context rather than treating the contact as new. This guide explains how to segment dormant customers, diagnose likely reasons for inactivity, choose channels and […]