Customer Reactivation Campaigns: Strategy, Steps, and Examples
Customer reactivation focuses on people or accounts that previously purchased, engaged, or showed meaningful interest but have since become inactive. Because the relationship already has history, the most useful outreach acknowledges context rather than treating the contact as new. This guide explains how to segment dormant customers, diagnose likely reasons for inactivity, choose channels and […]
How to Generate B2B Sales Leads
Why Your Company Needs a B2B Lead Generation Strategy Leads are the lifeblood of your sales team. When your business development pipeline is dry, you stand to lose more than revenue—you may also lose your top salespeople. It stands to reason then, that you would look to generate leads quickly. Buying a list of targets is one […]
Customer Retention = Increased Revenues and Customer Lifetime Value
Costs less than acquiring new customers. Increases profits. Greater ROI. There is no question that customer retention makes great sense for every company, including yours. And during the pandemic crisis, now is the time, more than ever, to implement or renew efforts in this area. Why are customer retention initiatives so valuable to your sales […]
Customer Reactivation, Why Not?
There are great reasons why not! There are two sides of customer reactivation we need to look at – Why customer reactivation is a valuable strategy How to begin customer reactivation efforts It is important as a successful company and sales team to go beyond the statement “every customer matters to us”. This is not […]