How to Market Medical Devices and Medical Equipment
Tips for Developing a Low-Budget Medical Device Marketing Strategy After the cost of manufacturing the product, marketing is usually the second biggest expense for most medical device companies. But that doesn’t mean you need a huge marketing budget to generate buzz and interest among physicians, hospital administrators, and other decision-makers who may be interested in your medical device. The key to […]
Sales Follow-Up Statistics You Need to Know
The sales follow-up is where most deals are won. Unfortunately, it’s also where most deals are lost, especially when sales reps don’t make enough follow-up attempts to work a lead and ultimately close the deal. Whether you’re a sales development rep looking to get a leg up on the competition or a sales manager looking to improve your team’s […]
Managing Our Emotions as We Come Out of the Pandemic
RANDI ROTWEIN-PIVNICK, M.A., LMFT, INC Much has changed in our world since this time last year when we were first being hit with the reality of COVID-19 and the negative impact it would have on our lives. For the past year most of us have spent time isolated from our family and friends, fearful of […]
Key Sales Metrics You Should Track in 2018 – And Those You Should Track in 2021
There are some questions we have for you as we update this blog post and examine what we think are the key sales metrics you should be measuring today in 2021, as compared to 2018, the original date if this blog. What has changed in 3 years in the lead generation process for your company? […]
Dealing With the Holiday Season During a Pandemic
Randi Rotwein-Pivnick, M.A., LMFT In my last post I mentioned that I had been working from home remotely since March and never imagined that the pandemic would have impacted our world as it has. Personally, I don’t know of anyone that has not been impacted negatively in some way or other from COVID-19, and with […]
How to Restart Your Sales Pipeline After COVID-19
We have all been talking a great deal about the many challenges businesses around the world have faced since the advent of COVID-19. What we have seen and how we have had to pivot our business practices, processes, and operations has been unprecedented. Monthly, quarterly, and annual plans have been scrapped, replaced by emergency, stop-gap, […]
The New Normal… What Comes Next.. What is the Next Step?
RANDI ROTWEIN-PIVNICK, M.A., LMFT I, as well as all those I have spoken to, would have never imagined that we would experience a Pandemic like COVID-19 in our lifetime. For most, our lives have now been turned upside down. We have had to navigate so many of our essential life necessities (work/finances, ability to get […]
The Value of Continuity of Lead Generation Activities in a Challenging Business Environment
We cannot say it enough – especially during today’s business conditions. Do not stop prospecting. Do not stop marketing. Do not stop regular communications with current customers, past customers, and prospects. In other words, let us say it again…DO NOT STOP PROSPECTING! The job of a salesperson is to help customers solve critical business issues. […]
Customer Retention = Increased Revenues and Customer Lifetime Value
Costs less than acquiring new customers. Increases profits. Greater ROI. There is no question that customer retention makes great sense for every company, including yours. And during the pandemic crisis, now is the time, more than ever, to implement or renew efforts in this area. Why are customer retention initiatives so valuable to your sales […]
Surviving the New “Normal”
Randi Rotwein-Pivnick, M.A., LMFT The world is experiencing a state of much uncertainty and very few people’s lives (if any) are not being impacted in some negative way. The majority of us are being ‘forced’ to self-quarantine, in hopes of slowing the growth of COVID-19, and self-quarantine coupled with the increased concerns and anxiety from the […]