It is No Surprise – Why Part-Time and Sporadic Lead Generation Will Not Fill the Sales Pipeline
Here in the state of Arizona, we had a surprise snowstorm in February 2019. It was amazing to see but we were completely unprepared for shoveling snow, scraping windshields and seeing snowcapped mountaintops in the Phoenix metro area. While snow in Arizona is a big surprise, an empty sales pipeline due to a lack of […]
Clutch Recognizes Intelemark Among Arizona’s Top Voice and Call Center Services Providers for 2022
At Intelemark, we celebrate more than two decades of helping companies grow their business. There are B2B appointment setting companies who tell you they can increase your sales pipeline activity. And then there’s us. For 22 years, we have done one thing and one thing only; put our clients in front of their desired buyers. […]
How to Generate B2B Sales Leads
Why Your Company Needs a B2B Lead Generation Strategy Leads are the lifeblood of your sales team. When your business development pipeline is dry, you stand to lose more than revenue—you may also lose your top salespeople. It stands to reason then, that you would look to generate leads quickly. Buying a list of targets is one […]
How to Sell to Hospital Administrators
Tips for Selling to Hospital Executives Get In the Door by Knowing the Biggest Healthcare Pain Points and How to Solve Them The healthcare industry is growing, rapidly. According to the Bureau of Labor Statistics, it’s among the fastest growing industries in the United States. But, with new and ever-changing government regulations, doctor and nurse shortages and other challenges, […]
How to Market Medical Devices and Medical Equipment
Tips for Developing a Low-Budget Medical Device Marketing Strategy After the cost of manufacturing the product, marketing is usually the second biggest expense for most medical device companies. But that doesn’t mean you need a huge marketing budget to generate buzz and interest among physicians, hospital administrators, and other decision-makers who may be interested in your medical device. The key to […]
Key Sales Metrics You Should Track in 2018 – And Those You Should Track in 2021
There are some questions we have for you as we update this blog post and examine what we think are the key sales metrics you should be measuring today in 2021, as compared to 2018, the original date if this blog. What has changed in 3 years in the lead generation process for your company? […]
The Value of Continuity of Lead Generation Activities in a Challenging Business Environment
We cannot say it enough – especially during today’s business conditions. Do not stop prospecting. Do not stop marketing. Do not stop regular communications with current customers, past customers, and prospects. In other words, let us say it again…DO NOT STOP PROSPECTING! The job of a salesperson is to help customers solve critical business issues. […]
Why It’s Important to Crush It in Q1
The new year is a time for new beginnings. Don’t find yourself in Q2 having wasted a whole quarter and now you find you must dig out from behind. Importantly, the first quarter is the time that can set the pace for the entire year – either positive or negative. A slow start to Q1 […]
Anatomy of a Successful Campaign
What are the elements that make up the foundation for a successful lead generation campaign? A campaign that you can duplicate year to year without having to reinvent the wheel each time. If you want to maximize your campaign investment, it goes without saying that proper planning is essential. Carefully setting up the building blocks […]
This Lead Generation Strategy Enables B2B Sales Success
If you’re currently rethinking your B2B lead generation strategy, pay close attention to the activities of your inside sales team. The message they deliver could mean the difference between connecting with a high quality lead or failing to do so. That’s according to a recent survey of over 600 B2B marketers in which 77% of […]