B2B Mobile Commerce Trends: In-App Growth & TV’s New Influence
In 2023, a staggering 80% of B2B buyers are using mobile devices at various stages of their purchasing journey, reflecting significant digital commerce and ecommerce sales trends in online sales. This surge underscores a pivotal shift in the B2B landscape: mobile commerce, a key component of any digital transformation strategy and an expanding ecommerce platform, […]
Sales Impact of 5G Adoption: Boosting E-Commerce
The arrival of 5G technology, an advanced form of new technologies, marks a monumental shift in connectivity for the digital world, akin to the leap from telegraph to telephone, enhancing connected devices. Its impact on sales and customer experiences for commerce businesses, driven by new and advanced technologies, is poised to rewrite the playbook for […]
Sustainable Packaging in B2B Deliveries: Boosting Efficiency & Eco-Friendly Practices
Believe it or not, a staggering 40% of plastic produced is used to ship products for packaging, much of which ends up as material waste in our oceans, impacting climate change and hindering a sustainable future. As businesses wake up to this environmental crisis, sustainable packaging in B2B deliveries isn’t just a buzzword; it’s a […]
B2B Branding Strategies Post-Pandemic: Mastering New Sales Dynamics
In the wake of the pandemic, an astonishing 90% of B2B leaders in the business world have shifted their branding strategies to digital-first engagements, focusing on social media platforms to enhance customer experiences and customer loyalty. This seismic shift in customer experience has left many businesses scrambling to adapt in a pandemic world where traditional […]
AI Customer Segmentation: Methods, Benefits, and Risks
AI customer segmentation uses statistical and machine-learning methods to identify meaningful patterns across customer data. Useful segments still require sound data, a clear business purpose, and validation by people who understand the market. This guide explains methods, inputs, use cases, implementation, measurement, privacy, bias, model drift, explainability, and the controls needed before automated segments shape […]
Remote Sales Team Onboarding: Your Step-by-Step Success Guide
Stepping into the virtual office space, onboarding new employees onto a remote sales team during the hiring process might seem like navigating uncharted waters compared to traditional in-person training and meetings that foster company culture. Yet, it’s becoming the norm in our digital-first world. With the right approach and a solid onboarding plan, this transition […]
B2B Sales in the Sharing Economy: Harnessing Impact & Opportunities
B2B sales in the sharing economy have redefined traditional business models, pushing companies, including small businesses, to adapt and innovate for new revenue, outsourcing, and customers. This shift towards collaborative consumption is not just a trend; it’s an economic movement that has been evolving since the early 2000s, altering how businesses interact and transact with […]
Customer Advocacy Strategies: Boost Loyalty & Satisfaction
Ever wonder how some brands seem to have a legion of loyal fans, many customers included, singing their praises without a hefty advertising budget, possibly due to a customer advocacy program and the power of social proof? It’s not magic; it’s masterful employee-driven customer advocacy strategies, leveraging social proof and many customers’ words, at work. […]
Virtual Trade Shows & B2B Networking: A Guide to Success
Eighty percent of B2B marketers predict virtual trade shows, along with webinars and live event interactions with booth reps, will remain a staple of event management beyond 2023. This shift underscores the critical nature of digital platforms, such as webinars and virtual trade fairs, in fostering robust B2B networking opportunities and enhancing partners’ branding. Navigating […]
Eco-Friendly Business Practices: 7 Steps to Go Green
Eco-friendly business practices reduce environmental impact through deliberate changes to energy use, materials, waste, purchasing, logistics, and employee behavior. Strong programs connect sustainability goals with measurable operating decisions rather than vague claims. This guide outlines seven practical steps for building a greener business, including assessment, training, responsible sourcing, and product takeback. It also explains how […]