The Power of B2B Community Building: Strategies for Boosting Engagement
In the fast-paced world of business-to-business (B2B) transactions, companies often focus on direct sales, marketing strategies, and technology to drive growth, enhance customer engagement, and improve customer retention. However, the untapped potential of B2B community building stands as a stark contrast, offering a unique avenue for deepening customer engagement, fostering long-term loyalty, and driving mutual […]
Consistency, Persistency, and Prospecting are Key in Tough Economic Times
It is very easy to be reactive rather than proactive during tough economic times when making decisions about your business. In fact, it is human nature to behave in that manner. During the COVID-19 global pandemic, we entered a time of uncertainty where extraordinary measures were taken, globally, to fight an illness that has had […]
Keep Prospecting Now and Always – Here is Why
We know your company plans on being viable during a global crisis (the pandemic) and when it has concluded, therefore you cannot stop prospecting now. This point cannot be stressed enough. You simply cannot stop prospecting. Whether your business expects to see continued sales right now, or your sales will be halted or delayed as […]
Lead Generation for SaaS: 10 Proven Tactics
Lead generation for SaaS is the fuel that powers the engine of software companies, vital for nurturing growth and maintaining a competitive edge. It’s a complex dance of attracting potential users to your digital doorstep and convincing them that your product is the solution they’ve been searching for. In this high-stakes game, targeted marketing steps […]
Lead Generation Sources: Top 10 Picks for 2024 Success
In the high-stakes arena of business growth, generating leads stands as a cornerstone, evolving from handshake deals to digital engagements. The marketing team focuses its marketing efforts on identifying potential leads, essential for any successful marketing strategy. Gone are the days when cold calls and print ads, staples of traditional marketing, ruled; today’s market demands […]
Lead Generation Experts: Top 5 Indispensable Skills
Imagine a bustling digital marketplace where every click, guided by a robust social media marketing strategy, could be the next big client for your business. With a well-crafted email marketing plan and an efficient salesforce, each interaction becomes a potential lead. That’s where lead generation consultants come in, wielding their specialist marketing prowess to carve […]
Social Selling 101: Using Social Media to Reach B2B Buyers
One of the most surprising changes in the B2B marketplace is how B2B buying decisions are happening and who’s responsible for making them. A study by Google and Millward Brown Digital found that a growing number of B2B decision makers are now aged between 18 and 34 years old. Considering that millennials are the largest social media user demographic, […]
Key Sales Metrics You Should Track in 2018 – And Those You Should Track in 2021
There are some questions we have for you as we update this blog post and examine what we think are the key sales metrics you should be measuring today in 2021, as compared to 2018, the original date if this blog. What has changed in 3 years in the lead generation process for your company? […]
The Value of Continuity of Lead Generation Activities in a Challenging Business Environment
We cannot say it enough – especially during today’s business conditions. Do not stop prospecting. Do not stop marketing. Do not stop regular communications with current customers, past customers, and prospects. In other words, let us say it again…DO NOT STOP PROSPECTING! The job of a salesperson is to help customers solve critical business issues. […]