B2C Telemarketing: Boosting Sales & Compliance

In the digital age, where emails and social media dominate marketing strategies, b2c telemarketing stands out as a direct way of communication that cuts through the noise, enhancing the sales process by directly contacting potential customers and utilizing data. Unlike passive advertising methods, telemarketing engages potential customers in real-time conversations, offering immediate feedback and personalized […]

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Telemarketing for Complex Sales: The Art of B2B Success

Did you know that 70% of B2B sales still involve a human interaction, such as telemarketing and phone calls, even in our digital age, turning web leads into qualified leads through meaningful interactions? Navigating the intricate world of complex sales requires more than just an online presence and digital marketing; it demands a personal touch […]

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Efficiency in B2B Sales Process Management

Nearly 65% of businesses say improving their sales process with new technologies is key to growth, yet so many still juggle outdated methods, according to marketing professionals. In the bustling world of B2B businesses, efficiency isn’t just nice—it’s necessary for marketing professionals to meet company and customer needs. Tackling your sales process with smart strategies […]

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Lead Generation for SaaS: 10 Proven Tactics

Lead generation for SaaS is the fuel that powers the engine of software companies, vital for nurturing growth and maintaining a competitive edge. It’s a complex dance of attracting potential users to your digital doorstep and convincing them that your product is the solution they’ve been searching for. In this high-stakes game, targeted marketing steps […]

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Lead Generation Sources: Top 10 Picks for 2024 Success

In the high-stakes arena of business growth, generating leads stands as a cornerstone, evolving from handshake deals to digital engagements. The marketing team focuses its marketing efforts on identifying potential leads, essential for any successful marketing strategy. Gone are the days when cold calls and print ads, staples of traditional marketing, ruled; today’s market demands […]

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Lead Generation Marketing Agency: 2023’s Top Picks Unveiled

Imagine a bustling marketplace where every marketing campaign’s shout and sign is tailored to catch your attention, promising the exact treasure you seek. Each headline is crafted as a key marketing tool, designed to enhance marketing efforts and stand out in the cacophony of offers. That’s the essence of what a lead generation marketing agency […]

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Revealing Questions to Ask During New Client Onboarding

Introduction At Intelemark, we understand the importance of onboarding new clients. As a B2B appointment setting company with 20 years of experience in demand generation and lead generation, our goal is to provide highly customized and well-crafted campaigns that connect businesses with the people who want exactly what they have to offer. Our authentic connection […]

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What is Lead Generation?

At its core, lead generation is the step in the sales process where an organization identifies an appropriate target audience for their company that ultimately leads to a scheduled meeting for their salesperson. The definitive goal is to identify and attract potential customers who are interested in the products or services offered by a business, […]

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What is B2B Appointment Setting?

At its core, B2B appointment setting is the step in the sales process for an organization where a meeting is scheduled for their salesperson because they have identified an appropriate target audience for their company. These prospects have been qualified as someone who is highly likely to purchase its products or services. In other words, […]

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Sales Follow-Up Statistics You Need to Know

The sales follow-up is where most deals are won. Unfortunately, it’s also where most deals are lost, especially when sales reps don’t make enough follow-up attempts to work a lead and ultimately close the deal. Whether you’re a sales development rep looking to get a leg up on the competition or a sales manager looking to improve your team’s […]

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