Navigating the Complexities of B2B Customer Expansion: Key Strategies
Why does expanding your B2B customer base, amidst a complex business landscape with potential clients having varied sales cycles, feel like navigating a labyrinth through an intricate buying path? The path to growth is fraught with challenges, from understanding intricate market dynamics and industry trends to tailoring strategies that resonate with diverse business clients, ensuring […]
Consistency, Persistency, and Prospecting are Key in Tough Economic Times
It is very easy to be reactive rather than proactive during tough economic times when making decisions about your business. In fact, it is human nature to behave in that manner. During the COVID-19 global pandemic, we entered a time of uncertainty where extraordinary measures were taken, globally, to fight an illness that has had […]
Keep Prospecting Now and Always – Here is Why
We know your company plans on being viable during a global crisis (the pandemic) and when it has concluded, therefore you cannot stop prospecting now. This point cannot be stressed enough. You simply cannot stop prospecting. Whether your business expects to see continued sales right now, or your sales will be halted or delayed as […]
The Role of Chatbots in Enhancing the Customer Experience
In today’s fast-paced digital world, businesses are constantly seeking innovative ways to improve customer service, ensure instant responses, and streamline operations for operational efficiency. They also explore marketing opportunities to enhance their reach. Enter chatbots, the unsung heroes of modern customer engagement. While traditional customer service channels often struggle with long wait times and inconsistent […]
The Intersection of B2B Telemarketing and Customer Success Management
Believe it or not, 70% of B2B leaders swear by the unexpected synergy between telemarketing and customer success management, seeing it as crucial for sales teams, technical support, and enhancing the sales funnel through improved service. This blend is revolutionizing how product leaders and sales teams nurture leads through the sales funnel and ensure customer […]
Lead Generation Business
In the fast-paced world of modern commerce, the lead generation business has become the linchpin for success, replacing traditional advertising with a laser-focused hunt for potential customers. It’s not just about broadcasting your brand anymore; it’s about crafting an arsenal of strategies that pull in leads like bees to honey. From social media campaigns to […]
Sales Performance Metrics to Accurately Benchmark and Assess Your Salespeople
Introduction At Intelemark, we understand that sales performance metrics are essential for any business. Measuring and monitoring key performance indicators (KPIs) is an important part of understanding the success of your sales team and overall organization. In this article, we will discuss the different types of sales performance metrics and how they can be used […]
Why It’s Important to Crush It in Q1
The new year is a time for new beginnings. Don’t find yourself in Q2 having wasted a whole quarter and now you find you must dig out from behind. Importantly, the first quarter is the time that can set the pace for the entire year – either positive or negative. A slow start to Q1 […]