Optimizing Your B2B Direct Mail Strategy for Lead Generation
In the digital age, the art of direct mail in B2B marketing, alongside cold emailing, personalized emails, and lead generation campaigns through ad campaigns, might seem like a relic of the past. Yet, this tactile form of communication, surpassing phone calls, has not only stood the test of time but has evolved to become a […]
Hitting Your Year-End Revenue Goals: Why Q2 Is Crucial for Filling Your Sales Pipeline
As the second quarter unfolds, businesses are presented with a pivotal opportunity to assess and adjust their strategies to ensure they meet their year-end revenue goals. For companies with a focus on B2B sales, the importance of Q2 cannot be overstated. It’s a time to capitalize on momentum, not merely to maintain pace but to […]
Keep Prospecting Now and Always – Here is Why
We know your company plans on being viable during a global crisis (the pandemic) and when it has concluded, therefore you cannot stop prospecting now. This point cannot be stressed enough. You simply cannot stop prospecting. Whether your business expects to see continued sales right now, or your sales will be halted or delayed as […]
Prospecting Now is Important – 5 Other Actions to Prioritize
Prospecting is always important to a sales team, no matter when it is – whether we are in good economic times or in times of crisis. The year 2020 was spent, in its entirety, in a pandemic crisis. It was a year like no other year we have ever seen before. Personal and professional lives […]
Lead Generation Marketing Agency: 2023’s Top Picks Unveiled
Imagine a bustling marketplace where every marketing campaign’s shout and sign is tailored to catch your attention, promising the exact treasure you seek. Each headline is crafted as a key marketing tool, designed to enhance marketing efforts and stand out in the cacophony of offers. That’s the essence of what a lead generation marketing agency […]
Boost Your Sales Efficiency: What To Know and 5 Ways To Improve It
Sales Efficiency: What To Know Sales efficiency is a key metric for any business that relies on sales to generate revenue. It measures the effectiveness of a company’s sales process, and is used to identify areas where additional resources should be allocated. By understanding what sales efficiency is and how it can be improved, businesses […]
What is Lead Generation?
At its core, lead generation is the step in the sales process where an organization identifies an appropriate target audience for their company that ultimately leads to a scheduled meeting for their salesperson. The definitive goal is to identify and attract potential customers who are interested in the products or services offered by a business, […]
It is No Surprise – Why Part-Time and Sporadic Lead Generation Will Not Fill the Sales Pipeline
Here in the state of Arizona, we had a surprise snowstorm in February 2019. It was amazing to see but we were completely unprepared for shoveling snow, scraping windshields and seeing snowcapped mountaintops in the Phoenix metro area. While snow in Arizona is a big surprise, an empty sales pipeline due to a lack of […]
What Makes a Good Salesperson?
Because selling is such a vital part of the economy and business, psychologists have long studied the traits and characteristics of a successful salesperson. Much has been written on the subject, so much so that people can generally (and correctly) assume the traits that set good sales representatives apart from great sales representatives are confidence, […]
Social Selling 101: Using Social Media to Reach B2B Buyers
One of the most surprising changes in the B2B marketplace is how B2B buying decisions are happening and who’s responsible for making them. A study by Google and Millward Brown Digital found that a growing number of B2B decision makers are now aged between 18 and 34 years old. Considering that millennials are the largest social media user demographic, […]