Lead Generation Sources: Top 10 Picks for Success
In the high-stakes arena of business growth, generating leads stands as a cornerstone, evolving from handshake deals to digital engagements. The marketing team focuses its marketing efforts on identifying potential leads, essential for any successful marketing strategy. Gone are the days when cold calls and print ads, staples of traditional marketing, ruled; today’s market demands […]
Education Lead Generation: 5 Strategies for Schools and EdTech
Education lead generation helps colleges, universities, training providers, and EdTech companies connect with prospective students or institutional buyers. Each audience follows a different decision process, so targeting and messaging must match the actual program and enrollment goal. This guide reviews five strategies covering search, useful content, landing pages, paid campaigns, and lead nurturing. It also […]
Revealing Questions to Ask During New Client Onboarding
Introduction At Intelemark, we understand the importance of onboarding new clients. As a B2B appointment setting company with 20 years of experience in demand generation and lead generation, our goal is to provide highly customized and well-crafted campaigns that connect businesses with the people who want exactly what they have to offer. Our authentic connection […]
The Value of Continuity of Lead Generation Activities in a Challenging Business Environment
We cannot say it enough – especially during today’s business conditions. Do not stop prospecting. Do not stop marketing. Do not stop regular communications with current customers, past customers, and prospects. In other words, let us say it again…DO NOT STOP PROSPECTING! The job of a salesperson is to help customers solve critical business issues. […]
Why It’s Important to Crush It in Q1
The new year is a time for new beginnings. Don’t find yourself in Q2 having wasted a whole quarter and now you find you must dig out from behind. Importantly, the first quarter is the time that can set the pace for the entire year – either positive or negative. A slow start to Q1 […]
Anatomy of a Successful Campaign
What are the elements that make up the foundation for a successful lead generation campaign? A campaign that you can duplicate year to year without having to reinvent the wheel each time. If you want to maximize your campaign investment, it goes without saying that proper planning is essential. Carefully setting up the building blocks […]