The Value of Continuity of Lead Generation Activities in a Challenging Business Environment
We cannot say it enough – especially during today’s business conditions. Do not stop prospecting. Do not stop marketing. Do not stop regular communications with current customers, past customers, and prospects. In other words, let us say it again…DO NOT STOP PROSPECTING! The job of a salesperson is to help customers solve critical business issues. […]
Customer Retention = Increased Revenues and Customer Lifetime Value
Costs less than acquiring new customers. Increases profits. Greater ROI. There is no question that customer retention makes great sense for every company, including yours. And during the pandemic crisis, now is the time, more than ever, to implement or renew efforts in this area. Why are customer retention initiatives so valuable to your sales […]
Surviving the New “Normal”
Randi Rotwein-Pivnick, M.A., LMFT The world is experiencing a state of much uncertainty and very few people’s lives (if any) are not being impacted in some negative way. The majority of us are being ‘forced’ to self-quarantine, in hopes of slowing the growth of COVID-19, and self-quarantine coupled with the increased concerns and anxiety from the […]
Customer Reactivation, Why Not?
There are great reasons why not! There are two sides of customer reactivation we need to look at – Why customer reactivation is a valuable strategy How to begin customer reactivation efforts It is important as a successful company and sales team to go beyond the statement “every customer matters to us”. This is not […]
Be Purposeful About Your Time: How To Get The Most Out of It
Randi Rotwein-Pivnick, M.A., LMFT Time Management Do you often miss deadlines or can’t complete the day’s “TO DO” list? Learning how to be more effective with your time can make a huge difference in your level of career success. Lack of good time management skills can ruin your career. However, if you utilize the following […]
Why It’s Important to Crush It in Q1
The new year is a time for new beginnings. Don’t find yourself in Q2 having wasted a whole quarter and now you find you must dig out from behind. Importantly, the first quarter is the time that can set the pace for the entire year – either positive or negative. A slow start to Q1 […]
Work Burnout
Randi Rotwein-Pivnick, M.A., LMFT Burnout is a cumulative process of continual stress, which can be extremely harmful in large doses. The longer the chronic stress lasts, the more damage it does to your body and the more resources it depletes. Although Burnout can be the result of both professional and personal life, most often it […]
Anatomy of a Successful Campaign
What are the elements that make up the foundation for a successful lead generation campaign? A campaign that you can duplicate year to year without having to reinvent the wheel each time. If you want to maximize your campaign investment, it goes without saying that proper planning is essential. Carefully setting up the building blocks […]
Don’t Ignore the 4th Quarter… There ARE Business Opportunities in Q4
Does business really stop in Q4, during the Fall and Holiday season? We offer an emphatic NO in answer to that question. It is widely believed that attention to and focus on work and productivity is elsewhere with the holidays and time off on the immediate horizon. Business does not stop during the last few […]
Beware of the inner critic
Randi Rotwein-Pivnick, M.A., LMFT From the moment we awake, we have a dialogue running through our brain. This is known as internalized dialogue. Sometimes we are aware of that dialogue, but often times, we are not, as it is automatic and subconscious. This internalized dialogue can be negative or positive. Negative self-talk (internalized negative dialogue) […]