How to Get Leads at a B2B Trade Show
There is a reason 29% of U.S. companies increased their trade show budget in 2017: trade shows provide companies a heaping helping of potential buyers. And thanks to the nature of these events, trade shows are great for building face-to-face relationships with buyers you might not meet otherwise. The key to a “successful” trade show […]
Marketing to B2B Tech Buyers and Decision Makers
How to Reach Technology Decision-Makers Online B2B tech buyers and decision-makers need to be on the leading-edge of their industry so they can stay up-to-date with emerging technologies and find the right solutions for their organizations. Considering the amount of content these buyers must slog through to find the information they need to make a […]
5 Ways to Promote a Webinar and Increase Webinar Attendance
Make Sure Your Live Event is a Success with These Webinar Promotion Tips Webinars are an excellent way to establish authority, engage your audience, and grow your mailing list—but just because you “build” it doesn’t mean anyone will come. Although it’s important to spend time thinking about a subject people are interested in and practicing […]
How to Get a Medical Device Approved by the FDA
Tips for Getting FDA Approval on a New Medical Device Some devices must be submitted and approved before they are in use Medical devices are becoming increasingly important in clinical practice. Today’s Medical Developments predicts that the global manufacturing of medical devices will grow at a compound annual growth rate of 11.6 percent, reaching $40.8 […]
Top Technology Trade Shows in 2018
Keep Up-to-Date on the Latest Trends Shaping the Tech Industry Where can you get inspired, network with tech industry experts and learn about all the hottest advancements? Industry trade shows offer you the chance to do it all. Each day, you can listen to top experts discuss segments of the industry, be in the know […]
IT Decision-Makers: Roles, Titles, and How to Reach Them
IT decision-makers are the leaders and specialists who influence technology strategy, evaluation, security, data, budgets, and implementation. The right contact varies by solution, and newer titles can make a simple executive list an unreliable targeting tool. This guide explains common and emerging IT roles, from senior executives to data and architecture leaders. It also shows […]
2018 Healthcare Conferences You Should Attend
Top Healthcare Conferences in 2018 Exhibit Opportunities That Can Help You Generate Quality Leads in the Healthcare field Does your success depend on your ability to reach key decision-makers in healthcare? Do you have a product or service that improves the delivery of care or helps improve the process, quality, and efficiency of healthcare systems? […]
Selling to Hospitals: Decision-Makers in Healthcare
Target Your Hospital Sales Pitch to the Right People Who Makes the Purchasing Decisions in a Hospital? If you work in healthcare related sales, it’s important that you know who’s who in hospitals. Setting appointments and generating leads is about selecting the right targets. Knowing who can help direct your outreach and communication efforts to […]