New White Paper! Insource or Outsource Your Inside Sales Team
At Intelemark, we’ve just released a new white paper, and it’s all about insourcing vs. outsourcing for inside sales. It’s called Benefits of Insourcing or Outsourcing an Inside Sales Team, and you can download it for free! In the new guide, we explore some of the reasons companies choose to insource an inside sales team. […]
Intelemark Publishes Landmark White Paper on Reasons to Outsource or Insource an Inside Sales Team
New Resource Underscores Advantages of Outsourcing with Attention to “Best of Both Worlds” Insourcing Opportunity Phoenix, Arizona (March 30, 2016) – Intelemark, a leading provider of lead generation and appointment setting services, has published a new white paper: Benefits of Insourcing or Outsourcing an Inside Sales Team. The new resource is available as a free […]
New White Paper Analyzes the Benefits of Outsourcing or Insourcing Your Inside Sales Team
In the past, B2B organizations had two options when it came to inside sales. They could either build an in-house team or outsource to a third party. Now there’s a new concept, known as insourcing, that’s shattering that “one or the other” paradigm. In a new white paper entitled Benefits of Insourcing or Outsourcing an […]
What to Expect From a B2B Appointment Setting Test Campaign
Before making a long-term commitment with an appointment setting firm, you should consider a test campaign. Reliable companies that are confident in their methods should be more than happy to accommodate a test campaign that: Gives you a realistic idea of the company’s performance should you choose to pursue a larger engagement Allows you to […]
This Lead Generation Strategy Enables B2B Sales Success
If you’re currently rethinking your B2B lead generation strategy, pay close attention to the activities of your inside sales team. The message they deliver could mean the difference between connecting with a high quality lead or failing to do so. That’s according to a recent survey of over 600 B2B marketers in which 77% of […]
What is Demand Generation vs. Lead Generation?
Sometimes when B2B marketers talk about lead generation, they mean demand generation. And sometimes people are trying to create demand using lead generation tactics. It’s time to set the record straight on the difference between these two marketing strategies. What is Demand Generation? The purpose of demand generation is to create awareness of, interest in, […]
5 Best Practices for B2B Appointment Setters
Corporate B2B decision-makers are under a time crunch to manage multiple priorities each day without taking phone calls from people trying to sell them something. Is it any surprise that they put up walls and use gatekeepers to manage their time better? The crux of the matter is that your salesforce is trying to carry […]
Should You Insource or Outsource Your Inside Sales Team?
What’s the Best Way to Build an Inside Sales Team? When you work in an ever-changing, fast-paced industry like healthcare or technology, you know that the need for lead generation will never stop. To keep your edge in an increasingly competitive B2B sales environment, you need a consistent, reliable stream or flow of qualified leads […]
When Should You Outsource Appointment Setting?
To bring sales opportunities to fruition, you’ve got to set appointments with qualified leads. But at what point does keeping appointment setting in-house no longer make sense? The following factors can have a serious impact on your ability to consistently set appointments without third party assistance: Hiring and onboarding: Building an inside sales team takes […]
During Calling Campaigns, Accurately Assess Buying Authority
Most calling campaigns require some type of assessment if a contact has the buying authority to make purchase decisions. But how do you ascertain whether that contact is really in a position to buy? It can be uncomfortable if an agent jumps right in and asks, “Who makes the decisions around here?” Here are some […]