Here’s Why Outbound Business Lead Generation Still Works

With few exceptions, organizations making substantial investments in online marketing need to amplify those efforts with outbound lead generation campaigns. Why outbound? Because effective lead generation depends on your ability to communicate your value proposition directly to your leads. Outbound marketing positions you to do just that. Consider an IT firm specializing in data security […]

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Targeted Messaging Helps Lead Companies Serve the Healthcare Market

When executing a calling campaign for a healthcare client, it’s important to frame your message appropriately. Different contacts will have different concerns, and you must deliver your value proposition in a way that speaks to their unique challenges. Consider a medical imaging company that maintains contact with different target healthcare organizations. To gain traction with […]

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Does Your Lead Generation System Include These Three Components?

Generating leads is a delicate exercise. When you do it right, you increase revenue for your company while empowering other organizations to address critical business issues. But when you do it wrong, you risk alienating potential prospects, missing out on fantastic opportunities, or sending salespeople on a wild goose chase for leads that weren’t actually […]

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Is There a Formula for Generating Telemarketing Leads?

Many people love reducing a complex problem to a simple formula. But when it comes to B2B calling campaigns, can marketers generate leads by adhering to a repeatable, formulaic approach? The problem with “formulas” or “systems” in B2B sales is that every prospect you contact is different. Their needs are different. Their budgets are different. […]

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3 Ways to Streamline Sales Pipeline Development

Every healthy B2B company has a strong sales pipeline. Developing that robust pipeline can be tough. It requires you to contact lots of people who might have an interest in your offering and to follow up consistently so you are present at the correct point in the buying cycle. If you’re currently rethinking sales pipeline […]

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These 4 Questions Will Help You Qualify Leads

What’s more valuable to your company – a list of five qualified leads or a list of five hundred suspects? As experienced B2B sales teams know, it all depends on their level of qualification. Wasting time with leads that cannot or will not buy is certain death. A qualified lead is one that represents a […]

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5 Simple Tips to Jumpstart B2B Appointment Setting Success

Successfully setting appointments with valuable leads is essential for building your sales pipeline. But how do you maintain a consistent flow of appointments? Prospects can be elusive, their priorities can change. They get new jobs or move to new companies. Budgets expand and contract. Getting that appointment requires some serious agility. Here are five different […]

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Introducing Intelemanage: Intelemark’s New Inside Sales Management Service

Building a high-performing inside sales team is tough. You’ve got to identify talented professionals, train them on your solutions and sales process, and provide them the tools to be successful. Normally, organizations that couldn’t handle those activities themselves had no choice but to hire a lead generation firm – until now. At Intelemark, we’ve developed […]

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3 Highly Effective Lead Generation Techniques You Probably Aren’t Using

Generating leads is tough. You’ve got to employ a variety of tactics, measure their effectiveness, and focus on what works best. You’ve also got to explore new tactics from time to time. If you’re willing to experiment, you could discover an approach that works extremely well in your target market. Here are three highly effective […]

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