How to Generate Leads With a Sophisticated Calling Campaign
Creating a consistent influx of valuable, qualified leads is every salesperson’s dream, and calling campaigns can definitely help you get there. But figuring out how to generate leads via telemarketing requires a strategy, not mention a deep understanding of your customers’ needs. Here’s how to ensure your calling campaign gets you closer to your lead […]
Discover Promising Healthcare Leads With a Simple Approach
Connecting with valuable healthcare leads isn’t exactly a piece of cake. It requires a concerted, painstaking effort to reach hospital executives, administrators and decision makers at healthcare organizations. To find your “in” with an important contact, you’ve got to speak the language of healthcare. You’ve got to understand the business of healthcare. Industry expertise trumps […]
An “Outside-the-Box” Technique for Qualifying B2B Sales Leads
For many organizations, attempts to generate B2B sales leads yield mixed results. Picture this common scenario… A suspect responds positively to your initial communication, so you take them through the next step of the qualification process. At this point, they seem likely to turn into a prospect, but not so fast! After asking the qualifying […]
4 Reasons Telemarketing Unlocks Business to Business Sales Potential
Increasing business to business sales requires substantial effort. That’s why companies engage in a variety of lead generation tactics – so they can reach as many potential customers as possible, close more deals and consistently generate revenue. But according to a recent survey by LinkedIn’s B2B Technology Marketing Community, only 16% of respondents rated their overall […]
How to Get New Sales Leads with This Proven Tactic
Every successful sales strategy depends on new sales leads, but how do you identify valuable leads that get you closer to your goals? While there are many ways to generate leads, there’s one tactic that’s been proven to work for all types of organizations time and time again: talking to a live person. Consider the […]
Are Calling Campaigns a Critical Component of Lead Nurturing?
It’s tempting to think of B2B lead nurturing as a protracted exercise in which potential customers tumble leisurely down a deep, long sales funnel. But lead nurturing doesn’t have to be a slow process. Calling campaigns, used strategically,can speed things along by qualifying prospects and determining whether they are “in” or “out” quickly. Here’s how: […]
Attract More Sales Leads with Telemarketing
The word “telemarketing” might not make everyone beam from ear to ear with admiration, but marketing and sales professionals love it. Why? Because a sophisticated telemarketing effort attracts sales leads like no other lead generation tactic can. Here are some reasons why: Uncover New Opportunities Speaking with a real person can provide an immediate answer […]
3 Things You Must Consider When Evaluating Lead Generation Companies
Of all the lead generation companies vying for your business, how do you know which one is the right choice? Here are three things to consider during your evaluation: 1. Specialty Is the lead generation company a jack-of-all-trades, or does it focus on a specific skill? You’re usually better off choosing the latter. Why? Because […]
3 B2B Lead Generation Tips for Smart Marketers
Nothing inspires a sales team more than a consistent stream of sales leads, and marketing teams will go to great lengths to keep high quality opportunities in the hopper. But in some cases, going back to the fundamentals of B2B lead generation can be quite rewarding. Here are 3 tactics you may want to revisit […]