2 Top Best Practices for B2B Calling Campaigns
Before you schedule your next B2B calling campaign, consider how the following best practices can enhance that campaign and generate better results. Use a targeted approach. Using a targeted approach involves researching your target companies to find the right contact at the right level. You can save time and money by identifying key decision-makers early […]
How to Improve Your Sales Prospecting Strategy
What constitutes an effective sales prospecting strategy? Some sales folks say it has to do with targeting and having the right offer, while others say it depends on the value and number of touches. Hubspot recently reported that “Before a salesperson has a chance to contact a prospect, he or she is already 57% of […]
How to Grow Your Sales Pipeline
The most fundamental way to grow your sales pipeline is to be in front of people who are in the early stages of evaluating a product or service you offer. While there are many tactics that will allow you to get in front of “the right people at the right time,” B2B organizations agree that […]
How Be Successful When You Outsource Telemarketing
Telemarketing is one of the most effective ways to generate leads today for most B2B companies. Outsourcing your telemarketing efforts can help to ensure you get the results you want, but how can you help to ensure the success of your campaign? Here are a few tips to consider before you partner with a telemarketing […]
B2B Lead Generation Tactics: Telemarketing Ranks #3 Out of 26 Most Effective Ways
Today’s marketers say the most pressing need is generating leads (no surprise). A recent infographic by Placester found that B2B telemarketing ranked #3 on a list of the 26 best ways to generate leads, behind inside sales and exclusive events. Despite the recent popularity of inbound marketing practices, B2B telemarketing is still alive and well […]
Intelemark Publishes New White Paper: Evaluating the Effectiveness of B2B Telemarketing: Does It Still Work?
Phoenix, AZ, December 20, 2016 — Intelemark is offering a free White Paper entitled “Evaluating the Effectiveness of B2B Telemarketing: Does It Still Work?” that is a culmination of almost a quarter of a century of connecting with prospects and customers using the telephone. Murray Goodman, CEO of Intelemark, states, “We want to refute the […]
How Can You Make Sure Your Calling Campaigns Are Successful?
Inbound marketing strategies and automation tactics are on the rise, but outbound calling campaigns are still a popular and successful tactic used by many B2B companies. The reason is that a well-designed and well-executed calling campaign can bring in positive results faster than most other outbound channels. In fact, many high-growth startups, especially those in […]
Does Telemarketing Still Work?
Evaluating the Effectiveness of B2B Telemarketing You’ve probably heard this before: Telemarketing is dead. Well, that couldn’t be further from the truth. Telemarketing is still an effective way to reach out to and connect with your prospects and customers. B2B telemarketing is a great tool for generating and nurturing leads, but with new marketing trends […]
2 Essentials for Effective B2B Telemarketing
If you’ve ever had a failed B2B telemarketing campaign, there could have been a number of reasons for its lack of success. Rather than focus on what went wrong, here we point out 2 of the essential components for an effective B2B telemarketing campaign that may help you in the future. Recruit highly trained telemarketing […]
Secrets of Successful Telemarketing Companies
If you want a truly successful telemarketing campaign, choosing the right telemarketing company is the first step. Here are some tips that can help to ensure your campaign’s success. Integrated Marketing Efforts Don’t rely solely on telemarketing to get your message across. When telemarketing is combined with other inbound and outbound efforts, like valuable content, […]