What is Demand Generation vs. Lead Generation?
Sometimes when B2B marketers talk about lead generation, they mean demand generation. And sometimes people are trying to create demand using lead generation tactics. It’s time to set the record straight on the difference between these two marketing strategies. What is Demand Generation? The purpose of demand generation is to create awareness of, interest in, […]
5 Best Practices for B2B Appointment Setters
Corporate B2B decision-makers are under a time crunch to manage multiple priorities each day without taking phone calls from people trying to sell them something. Is it any surprise that they put up walls and use gatekeepers to manage their time better? The crux of the matter is that your salesforce is trying to carry […]
Should You Insource or Outsource Your Inside Sales Team?
What’s the Best Way to Build an Inside Sales Team? When you work in an ever-changing, fast-paced industry like healthcare or technology, you know that the need for lead generation will never stop. To keep your edge in an increasingly competitive B2B sales environment, you need a consistent, reliable stream or flow of qualified leads […]
When Should You Outsource Appointment Setting?
To bring sales opportunities to fruition, you’ve got to set appointments with qualified leads. But at what point does keeping appointment setting in-house no longer make sense? The following factors can have a serious impact on your ability to consistently set appointments without third party assistance: Hiring and onboarding: Building an inside sales team takes […]
During Calling Campaigns, Accurately Assess Buying Authority
Most calling campaigns require some type of assessment if a contact has the buying authority to make purchase decisions. But how do you ascertain whether that contact is really in a position to buy? It can be uncomfortable if an agent jumps right in and asks, “Who makes the decisions around here?” Here are some […]
Collaboration Maximizes B2B Sales Lead Generation
Every B2B organization wants to generate more leads, and improving collaboration among business units can help make it happen. Everyone agrees that aligning Sales and Marketing around common goals and processes is critical. However, are there other stakeholders who should be involved in the maximize lead generation discussion? Defining lead qualification levels and performance benchmarks […]
3 Metrics for Evaluating Outsourced Calling Campaigns
When you outsource a calling campaign, you’re trusting a third party to handle one of your company’s most significant and mission-critical activities: lead generation. To evaluate the company you’ve hired, you need to monitor specific performance benchmarks. Three of those include: The number of qualified leads generated Your cost per qualified lead Return on investment from […]
New Executive Report! Why Outsourcing to B2B Lead Generation Companies Works
Our latest executive report is here, and it’s all about outsourcing! In Benefits of Outsourcing to B2B Lead Generation Companies, we show you how outsourcing can: Increase the volume and quality of your leads More effectively communicate your value proposition Help you avoid the time and expense of managing an in-house team Gain valuable insights […]
Intelemark Publishes New Executive Report: Benefits of Outsourcing B2B Lead Generation
Latest Report Reveals Advantage of Selecting an Experienced Partner for Lead Generation and Appointment Setting Phoenix, Arizona (February 2, 2016) – Intelemark, a leading provider of demand generation services, has published a new executive report, Benefits of Outsourcing to B2B Lead Generation Companies. The latest resource shows the advantages organizations can enjoy by working with […]
Outsourcing to B2B Lead Generation Companies Provides Best ROI, According to New Report
Should you keep lead generation in-house or outsource to an experienced firm? According to a new executive report from Intelemark, a provider of demand generation services, outsourcing to the right partner offers the best ROI for many organizations. In the report, Benefits of Outsourcing to B2B Lead Generation Companies, Intelemark reveals how outsourcing lead generation […]